Starbooked

DNA: ID is a true crime podcast from AbJack Entertainment that examines cold cases solved through investigative genetic genealogy, looking at the link between victim and killer and why each crime occurred. The show has 301 episodes, released about every 6.5 days, with a median length of roughly 53 minutes. Estimated downloads per episode are 5,000 to 25,000, implying a rate of about $90 to $625 per episode.

Why brands sponsor DNA: ID

Weekly true crime series on cold cases solved by genetic genealogy, with a 4.7 Apple rating

  • 301 episodes with a steady cadence of roughly one new episode every 6.5 days
  • 976 Apple ratings averaging 4.7 out of 5 indicate an engaged, loyal listener base
  • Covers real cold cases solved through investigative genetic genealogy, a topic with broad public interest
Best fortrue crime audience brand awarenessconsumer electronics and home securitystreaming and entertainment launches
Watch forViolent and sexual assault subject matter limits suitability for family or lifestyle brands.

Brand fit report

Content

Topics, IAB taxonomy
True Crime85%
Society & Culture15%
Formats
narrative, case recap, trailer
Tone
serious, investigative
Language
English
Production
Studio production
Typical length
40 to 60 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 976 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000), supported by a 301-episode weekly-plus-replay catalogue, 4.7 average rating, and a Podcast Index popularity of 9.
Audience asks abouthow genetic genealogy identified a specific victim or killerwhat motive links the victim and the offenderwhat happened in a particular cold case and whether it was closed
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
60%women
40%men
Countries
🇺🇸 United States80%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
A&ECrime House
Categories promoted
None yet
Affiliate links
No

Trailers mention A&E and Crime House as network partners, but no sponsor or ad mention appears in the last 20 episodes.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencehigh
Politicslow

Episode titles reference murders and sexual assault survivors, such as 'The Four Sexual Assault Survivors of Unknown John Doe Offender'; the feed is not marked explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 96 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence46 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

We all hear stories almost daily now about cold cases being solved by investigative genetic genealogy. This new crime-solving tool answers the "who" question about these often decades-old crimes... but what about the why? This podcast will look at crimes solved by genetic genealogy, and examine the connection - if any - between the victim and the killer, and why the crime occurred. Each case is…
DNA: ID's own show description from the podcast feed

Do you make DNA: ID? Claim or remove this page.

About DNA: ID

DNA: ID is a true crime podcast produced by AbJack Entertainment that examines cold cases solved through investigative genetic genealogy. Each episode looks at the connection between victim and killer and why the crime occurred, according to the feed description. The show has 301 episodes and releases roughly every six and a half days, with a median episode length of about 53 minutes.

The feed describes the show as covering crimes solved through genetic genealogy and the story behind each headline. Apple Podcasts shows 976 ratings with an average of 4.7 out of 5. Listeners are likely adults interested in true crime; these audience figures are estimates, not published data. Episode titles also reference A&E and Crime House as partners.

No sponsors appear in the last 20 episodes. Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost roughly $90 to $625 per episode. The show suits true crime and streaming brands, and the subject matter is not suited to family audiences.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. DNA: ID can edit or remove this page at any time.

Questions about DNA: ID

How much does DNA: ID charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at about $90 to $625 per episode. Rates are estimates derived from listener signals, not a published price card.

What is DNA: ID about?

DNA: ID is a true crime podcast from AbJack Entertainment about cold cases solved through investigative genetic genealogy. It explores the relationship between victims and killers and the reasons behind each crime.

How do I contact DNA: ID about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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