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Impact of Influence: The Murdaugh Family Murders and Other Cases

Podcast · murdaughpodcast.com · US · EN
Hosted by Matt Harris, Seton Tucker

Impact of Influence, hosted by Matt Harris and Seton Tucker, covers the Murdaugh family murders and other Southeast crimes. The show has 318 episodes, updated roughly every 6.5 days, with a median length of about 46 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode for a host-read mid-roll. Its most distinctive detail is ongoing coverage of the Murdaugh retrial.

Why brands sponsor Impact of Influence: The Murdaugh Family Murders and Other Cases

Engaged true crime listeners following the Murdaugh retrial episode by episode

  • 318 episodes with updates roughly every week, giving sustained exposure over time
  • Apple Podcasts rating of 3.9 from 2,928 ratings, with strong engagement from listeners
  • Covers high-interest Southeast US cases, with ongoing news driving repeat listening
Best forlegal servicessecurity and home productstrue crime media and books
Watch forViolent subject matter means brands need strict suitability review and an inventory that fits crime content.

Brand fit report

Content

Topics, IAB taxonomy
True Crime90%
Law and Government10%
Formats
interview, co-hosted discussion, case overview
Tone
investigative, serious
Language
English
Production
Clean, edited audio
Typical length
35 to 55 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 2,928 Apple ratings suggests the 1,000 to 5,000 band (20,000 to 80,000), but the rating count accumulated over five years and the show is in the 1,000 to 5,000 range, so the estimate is adjusted down toward the 200 to 1,000 band given a 318-episode back catalog and mid-tier production.
Audience asks aboutWhat is the latest in the Murdaugh retrial?What do the legal filings mean?How do the Murdaugh cases connect to other Southeast crimes?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
60%women
40%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencehigh
Politicslow

Titles cover homicide cases, including 'The Rose Petal Murder' and 'Mica Miller & Understanding Death By Suicide', so violence and adult themes are flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 96 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence46 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

The Murdaugh family was one of South Carolina's most powerful legal families. Three generations of Murdaughs held the position of solicitor in the lowcountry for almost one hundred years. In February of 2019 a boat crash killed 19 year old Mallory Beach. Paul Murdaugh, the son of prominent SC attorney, Alex Murdaugh, was charged with three felony counts of boating under the influence, including…
Impact of Influence: The Murdaugh Family Murders and Other Cases's own show description from the podcast feed

Do you make Impact of Influence: The Murdaugh Family Murders and Other Cases? Claim or remove this page.

About Impact of Influence: The Murdaugh Family Murders and Other Cases

Impact of Influence is a true crime podcast hosted by Matt Harris and Seton Tucker, according to the feed and the show's website. It covers the Murdaugh family murders in South Carolina, the ongoing legal proceedings, and other crimes across the Southeast. The show has 318 episodes, is updated roughly every 6.5 days, and typically runs about 46 minutes per episode. The website lists the show as part of Luna Shark Media and notes that it is now also a YouTube channel.

Apple Podcasts shows an average rating of 3.9 from 2,928 ratings. Listener size is not published, so the estimated audience is 5,000 to 25,000 downloads per episode, based on the rating count and back catalog. The audience is estimated to be mostly US adults interested in crime and legal news. The feed shows no sponsors in the last 20 episodes.

Brands in legal services, home security, and true crime media may fit this show. A host-read mid-roll is estimated at $90 to $625 per episode, based on the estimated download range at $18 to $25 per 1,000 downloads.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Impact of Influence: The Murdaugh Family Murders and Other Cases can edit or remove this page at any time.

Questions about Impact of Influence: The Murdaugh Family Murders and Other Cases

How much does Impact of Influence charge for a podcast sponsorship?

A host-read mid-roll on Impact of Influence is estimated at $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000. Final pricing depends on the sponsor's terms.

What is Impact of Influence about?

Impact of Influence is a true crime podcast hosted by Matt Harris and Seton Tucker. It covers the Murdaugh family murders, the ongoing legal cases, and other crimes in the Southeast US.

How do I contact Impact of Influence about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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