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The Underworld Podcast

Podcast · www.underworldpod.com · EN
Hosted by Danny Gold, Sean Williams

The Underworld Podcast, hosted by journalists Danny Gold and Sean Williams, covers transnational criminal networks, from mobsters and warlords to cartels and scam operations. The show has 282 episodes released weekly, with typical episodes running about 60 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a host-read rate of $360 to $2,000 per episode.

Why brands sponsor The Underworld Podcast

Weekly investigative true crime with a 4.7 Apple rating and 815 ratings

  • 282 episodes at a steady weekly cadence, with episodes around 60 minutes long.
  • Apple Podcasts shows 815 ratings with a 4.7 average, indicating an engaged, established audience.
  • Hosted by journalists Danny Gold and Sean Williams, with a high-production documentary format.
Best forbrand awarenesssecurity and privacy productsstreaming and media launches
Watch forDark subject matter with frequent violence and drug content may not suit every brand.

Brand fit report

Content

Topics, IAB taxonomy
True Crime80%
History15%
Politics5%
Formats
narrative, investigative documentary, episodic storytelling
Tone
investigative, dramatic
Language
English
Production
Studio production
Typical length
50 to 65 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows 815 ratings, which maps to the 20,000 to 80,000 band, supported by a 282-episode weekly show with high production and a Podcast Index popularity of 9.
Audience asks aboutHow do cartels and drug trafficking networks operate?What happened to specific mob bosses and crime figures?How have organized crime groups shaped global politics and business?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
35%women
65%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugshigh
Violencehigh
Politicslow

Episode titles such as 'Assassination Nation: The Balkan Clan War' and 'Cartel Wars, Coke Boats' reference murder, drug trafficking and gang violence, and the explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 96 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Underworld exposes the secret world of transnational criminal networks that have flourished since there were banks to bust, drugs to smuggle, and scams to run. Journalists Danny Gold and Sean Williams bring their experience reporting on dangerous people and organizations to take listeners on a global tour of mobsters, warlords and crooks - from Brooklyn to Beijing, from the streets to the…
The Underworld Podcast's own show description from the podcast feed

Do you make The Underworld Podcast? Claim or remove this page.

About The Underworld Podcast

The Underworld Podcast is an investigative documentary show hosted by journalists Danny Gold and Sean Williams, according to the show's feed and the Apple Podcasts listing. Each episode explores transnational criminal networks, including mobsters, warlords, cartels and scam operations, in a narrative format that spans from Brooklyn to Beijing. The feed lists 282 episodes released weekly, with typical episodes running about 60 minutes.

The show holds a 4.7 average rating from 815 ratings on Apple Podcasts. Based on those signals, the audience is estimated at 20,000 to 80,000 downloads per episode, with listeners likely to skew toward adults aged 25 to 44 in the United States. The feed shows no sponsor mentions, so the show appears to run without visible advertising at present.

Host-read mid-roll sponsorships are estimated at $360 to $2,000 per episode based on the estimated download range. Brands in security, privacy, streaming and media are likely to find the audience relevant, though the dark subject matter suits brands comfortable with serious content.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Underworld Podcast can edit or remove this page at any time.

Questions about The Underworld Podcast

How much does The Underworld Podcast charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll ad is estimated at $360 to $2,000 per episode. Exact rates depend on the show's current terms and are not published in the dossier.

What is The Underworld Podcast about?

The Underworld Podcast is an investigative documentary show about transnational criminal networks, including mobsters, warlords, cartels and scam operations. Hosts Danny Gold and Sean Williams present weekly episodes of about 60 minutes.

How do I contact The Underworld Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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