Don't Drink the Milk – The curious history of things
Don't Drink the Milk, published by DW, traces the unexpected backstories of everyday things and ideas as they travel across cultures and eras. The show has 27 episodes on a roughly fortnightly cadence, with full episodes around 33 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of about $40 to $200 per episode.
Curious, well-produced history of everyday things from a public broadcaster
- Full episodes run about 33 minutes, long enough for a mid-roll with context around the topic.
- Rated 4.3 on Apple Podcasts from 158 ratings, with a steady weekly update listing.
- Episodes such as Lawns, ZIP codes and Bagels suit broad, non-technical consumer products.
Brand fit report
Content
- Formats
- narrative, documentary-style feature, short travel bite
- Tone
- curious, informative
- Language
- English
- Production
- Studio production
- Typical length
- 30 to 45 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover prisons, opioids and witch hunts, treated as historical and social subjects rather than explicit content; the feed is not flagged explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.dw.com/en/dont-drink-the-milk/program-666316… |
| Apple Podcasts | podcasts.apple.com/podcast/id1704462801 |
| RSS feed | www.omnycontent.com/d/playlist/4bbc2710-b45c-495… |
Benchmark score: 55 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| New DW Podcast: Call Sign Condor | 2026-10-07 | 4 min |
| Introducing: Delayland – Germany and the Missing Magic | 2025-11-20 | 2 min |
| Prisons: Why can’t we break free? | 2024-12-03 | 44 min |
| Invisible Work: Women strike back | 2024-11-19 | 46 min |
| Reality TV: Our ancient thirst for drama | 2024-11-05 | 36 min |
| The Missionary Position: Preaching, power and getting pregnant | 2024-10-23 | 37 min |
Last six episodes from the show's feed, latest 12 days ago, a new one about every 14 days.
We trace the unexpected backstories of everyday things – things that have traveled the world, by force, by chance, or by choice. How did this item or idea change as it moved through different cultures and eras on its way to you? And what surprising truths does its story reveal about our world today?
Do you make Don't Drink the Milk – The curious history of things? Claim or remove this page.
About Don't Drink the Milk – The curious history of things
Don't Drink the Milk is a history and culture podcast published by DW that traces the backstories of everyday things, from bagels and lawns to ZIP codes and India Pale Ale. The feed lists 27 episodes released about every 14 days, with full episodes typically around 33 minutes and occasional shorter travel bites. The show's Apple Podcasts listing shows a 4.3 average rating from 158 ratings.
The show is distributed through Omny and carries the DW publisher name. Listeners are estimated to number around 2,000 to 8,000 per episode, based on the ratings count and show profile; these figures are estimates, not published download data. No sponsors appear in the feed, and the show has no funding links.
Estimated sponsorship rates are roughly $40 to $200 per host-read mid-roll, which suits history, travel and lifestyle brands seeking a curious, adult audience. Source: the show's RSS feed and Apple Podcasts listing.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Don't Drink the Milk – The curious history of things can edit or remove this page at any time.
Questions about Don't Drink the Milk – The curious history of things
How much does Don't Drink the Milk charge for a podcast sponsorship?
Estimated rates are about $40 to $200 per host-read mid-roll, based on an estimated 2,000 to 8,000 downloads per episode. Exact pricing depends on the show's current terms and is not published in the feed.
What is Don't Drink the Milk about?
The show traces the unexpected histories of everyday things, from bagels and lawns to ZIP codes and India Pale Ale, looking at how they moved and changed across cultures and eras.
How do I contact Don't Drink the Milk about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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