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Empire City: The Untold Origin Story of the NYPD

Hosted by Chenjerai Kumanyika

Empire City: The Untold Origin Story of the NYPD, hosted by Chenjerai Kumanyika, traces the history of the New York Police Department from its roots in slavery through rival police gangs and everyday resistance. The show has 12 episodes in its feed, released roughly weekly, with a median length of about 40 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor Empire City: The Untold Origin Story of the NYPD

Long-form history of the NYPD, backed by Wondery, Crooked Media and a 4.5 Apple rating

  • Serial episodes around 40 minutes give sponsors a durable, high-attention listening context.
  • 442 Apple Podcasts ratings with a 4.5 average signal an engaged, rated audience.
  • A Peabody Award-winning host and a network-produced, high-production series support credibility.
Best forbrand awareness among adults interested in history and civic topicspublishers and audio subscription services
Watch forSubject matter about police violence and slavery may not suit every brand, and the catalog is a closed 12-episode serial.

Brand fit report

Content

Topics, IAB taxonomy
History70%
Society30%
Formats
narrative, solo monologue, serial documentary
Tone
investigative, reflective
Language
English
Production
Studio production
Typical length
35 to 50 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 45%: 442 Apple Podcasts ratings with a 4.5 average, a Wondery and Crooked Media network release, a 2024 start and Art19 hosting, placing it in the 1,000 to 5,000 ratings band and shifted one band up for a show under two years old.
Audience asks aboutHow did the NYPD originate?What was the role of slavery in early policing?How did rival police gangs operate in New York?
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
50%women
50%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

10%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
AudibleCrooked MediaWonderyPushBlack
Categories promoted
audiobooks and audio entertainment subscriptions
Affiliate links
No

The description says Audible subscribers can listen ad-free and invites listeners to join Audible through the app, and the trailer 'Listen Now: Audible True Crime – Ghost Story' is a cross-promotion.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Episode titles such as 'If It Bleeds It Leads' and 'They've Got Weapons' and the description's focus on police violence and slavery mean violence and political content are present, though the Apple listing does not carry an explicit flag (explicit field is 0).

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 63 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks5 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

The police tell us they are here to protect us. But what if their original purpose was something else altogether? Peabody Award-winning host Chenjerai Kumanyika takes listeners on a journey to uncover the hidden history of the largest police force in the world – from its roots in slavery, to rival police gangs battling across the city, to everyday people who resisted every step of the way. As our…
Empire City: The Untold Origin Story of the NYPD's own show description from the podcast feed

Do you make Empire City: The Untold Origin Story of the NYPD? Claim or remove this page.

About Empire City: The Untold Origin Story of the NYPD

Empire City: The Untold Origin Story of the NYPD is a serial history podcast hosted by Chenjerai Kumanyika, as listed in the show's feed and on the Wondery show page. It examines the New York Police Department's origins, including its roots in slavery, the rival police gangs that competed across the city, and the everyday people who resisted them. The feed lists 12 episodes released roughly weekly, with a median episode length of about 40 minutes.

Apple Podcasts shows 442 ratings with a 4.5 average, which places the show in a mid-sized listener band. Audience size is an estimate rather than a published figure: we estimate 20,000 to 80,000 downloads per episode, skewing toward adults aged 25 to 44 interested in history and civic affairs. The show is produced by Wondery, Crooked Media and PushBlack, and cross-promotes Audible, which is the only sponsor-type relationship visible in the feed.

At an estimated 20,000 to 80,000 downloads, a host-read mid-roll would cost roughly $360 to $2,000 per episode, based on a rate of $18 to $25 per thousand downloads. The show suits audiobook, audio subscription and educational brands seeking an adult history audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Empire City: The Untold Origin Story of the NYPD can edit or remove this page at any time.

Questions about Empire City: The Untold Origin Story of the NYPD

How much does Empire City: The Untold Origin Story of the NYPD charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at roughly $360 to $2,000 per episode. These figures are estimates derived from Apple Podcasts ratings and show signals.

What is Empire City: The Untold Origin Story of the NYPD about?

The show is a serial history podcast by Chenjerai Kumanyika about the origins of the NYPD, covering slavery, rival police gangs and community resistance across New York City.

How do I contact Empire City: The Untold Origin Story of the NYPD about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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