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Enjoy 家計簿【うりCHANNEL】

@enjoychannel5445 · JP · JA

Enjoy 家計簿【うりCHANNEL】 (@enjoychannel5445), run by Uri, a Japanese household budgeting creator, posts short and long videos on budgeting, saving and frugal living. The channel has about 45,900 subscribers and roughly 4,500 median views, with about three uploads a year. Estimated rate is $150 to $250 per video.

Why brands book Enjoy

Japanese household budgeting audience with strong engagement on finance Shorts

  • Median views around 4,500 across 30 recent videos
  • Top Shorts reached about 19,800 views, showing strong reach on budgeting tips
  • About 45,900 subscribers with 213 total uploads
Best forpersonal finance appshousehold and grocery productssavings and bank services in Japan
Watch forMedian views are modest and no brand deals were seen, so results for first-time sponsors are unproven.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance70%
Lifestyle30%
Formats
YouTube Shorts, long-form budgeting walkthroughs, product and calendar announcements
Tone
encouraging, practical
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds for most uploads, with occasional long videos of 15 to 30 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow to start a household account bookhow to save money on food and fixed costshow to make a monthly budget that leaves a surplus
Age
5%18-24
35%25-34
40%35-44
20%45+
Gender
85%women
15%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
household budgeting templates, calendars, financial planning notebooks
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the creator promotes her own products such as the Uri household budget template and calendars.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers budgeting and household finance with no concerning titles in the recent videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube46k4.5k1
Instagram–––

Benchmark score: 22 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers12 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform9 / 20

Recent videos

Last three uploads, latest 16 days ago.

はじめまして、うりです。 このチャンネルでは、黒字になる仕組みを作って 家計簿を楽しむ動画や 節約が楽しくなる情報を配信しています! \うり家計簿は・・・/ ●収入の範囲内で予算を立てる ●価値あるものにお金をつかう ●先取り貯金をする ●自然とお金が貯まるシステムをつくる という「正しい家計管理」をベースに、 忙しい主婦でも簡単に長く続けられるようにシンプルに作られています♡ 我が家は4人家族、手取り20万円台でも年間100万円以上の貯金を 5年連続達成することに成功しました! 一緒に家計管理や節約を楽しみたい方は ぜひチャンネル登録お願いします。 ----------FOLLOW ME---------- ★Blog:https://ouchi-jikan.com/ ★Instagram:https://www.instagram.com/uri033/ ---------------------------------------- ブログにて、「本気で黒字家計にするための無料レッスン」をやっています。 https://ouchi-jikan.com/urikakeibo-mail-magazine/ 「家計簿を黒字にしたい!」 「お金を楽しく使えるようになりたい!」 という人は登録すると毎朝わたしからラブレターが届きますよー♡ ▼▼▼
Enjoy 家計簿【うりCHANNEL】's own profile description on YouTube

Are you Enjoy 家計簿【うりCHANNEL】? Claim or remove this profile.

About Enjoy 家計簿【うりCHANNEL】

Enjoy 家計簿【うりCHANNEL】 is a Japanese YouTube channel run by Uri, a household budgeting creator who publishes mostly short vertical videos alongside occasional longer budgeting walkthroughs. The channel publishes about three videos a year on its recent cadence, focusing on budgeting routines, payday habits, saving and frugal living. Per the creator's website, she is a household budget adviser who has promoted a budget template and planning notebooks.

The audience appears to be mostly Japanese women aged 25 to 44 who manage household finances; these are estimates based on content and comments, not verified data. Median views of about 4,500 are modest, but Shorts occasionally reach 15,000 to 20,000 views. Her own products and newsletter are the main commercial focus.

Estimated sponsored rate is $150 to $250 per video, roughly $20 to $35 CPM on long-form views versus $10 to $30 CPM typical for paid ads. Brands selling household budgeting, savings or grocery products in Japan should consider this channel.

Written from Enjoy 家計簿【うりCHANNEL】's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Enjoy 家計簿【うりCHANNEL】 can edit or remove this page at any time.

Questions about Enjoy

How much does Uri charge for a sponsored video?

Estimated rates are $150 to $250 per video, based on median views of about 4,500. Sponsored work is not yet documented in the channel's recent uploads, so this is an estimate rather than a published rate.

What does Uri post about on YouTube?

Uri posts household budgeting content, including payday routines, monthly budget setups, savings milestones and frugal living tips. Most videos are short vertical clips, with occasional longer walkthroughs of her budgeting method and product announcements.

How do I contact Uri for a brand deal?

The channel lists a business email on its profile. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.

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