Starbooked

Ernährungsnavi (@ernaehrungsnavi) is a German nutrition channel run by a German nutrition scientist, with about 56,000 subscribers and a median of roughly 8,000 views per video. It posts long-form grocery tips and product checks, uploading about 3 times a month. Sponsored integrations are priced at about $150 to $300 per video, reflecting a Shorts-heavy mix.

Why brands book Ernährungsnavi

German supermarket product checks with a nutrition-science lens and a loyal viewership

  • Median of about 8,000 views per video, with top uploads reaching 130,000 views
  • Uploads about 34 times a year, with a consistent German-speaking audience
  • Already runs regular kitchen and food brand integrations labelled as ads, so viewers expect them
Best forfood and grocery brandskitchen applianceshealthy snack or supplement launches
Watch forMedian views are modest relative to subscribers, and sponsored videos carry a clear commercial label.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink70%
Health25%
Shopping5%
Formats
supermarket product reviews, nutrition fact checks, shopping hauls
Tone
informative, casual
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 12 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement3.9%
Likes and comments per view on recent videos
Audience asks aboutwhich supermarket products are actually healthyhow to eat healthily on a small budgetwhether popular foods like kefir, plant milks or flaxseed are worth it
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
60%women
40%men
Countries
🇩🇪 Germany85%
🇦🇹 Austria5%
🇨🇭 Switzerland5%
LanguagesGerman 100%

Commercial

40%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
Angel JuicerFairmentInGardenCosoriTupper
Categories promoted
kitchen appliances, fermentation starter kits, micro-greens kits, food storage, online nutrition consultations
Affiliate links
Yes

The video 'Gesunde ROSSMANN-Geheimtipps, die ich IMMER kaufe!' is labelled 'Werbung' and promotes the Angel Juicer with a discount code.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is about groceries, nutrition and kitchen gadgets, with no flagged titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube56k8k4

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers18 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform11 / 20

Recent videos

Last three uploads, latest 12 days ago.

Ich bin studierter Ernährungswissenschaftler (M.Sc. Ernährungsmedizin) und zeige dir hier, wie du dich ganz einfach gesund ernährst! Hast du Interesse an einer Ernährungsberatung oder an einem Vortrag in deinem Unternehmen? Schreib mir gerne eine Mail! Anfragen: kontakt@ernaehrungsnavi.de Icons by icons8
Ernährungsnavi's own profile description on YouTube

Are you Ernährungsnavi? Claim or remove this profile.

About Ernährungsnavi

Ernährungsnavi is a German YouTube channel run by a German nutrition scientist (M.Sc. Ernährungsmedizin, per the channel description). It publishes long-form videos that test supermarket products, rate foods such as plant milks and kefir, and fact-check popular nutrition claims. Uploads arrive roughly three times a month, and most videos run between 8 and 12 minutes. Figures are from the channel data; the professional background comes from the channel description.

The channel has about 56,000 subscribers and a median of roughly 8,000 views per video, with a few uploads exceeding 100,000 views. Its audience is estimated to be German-speaking adults, skewing toward women and aged 25 and over, though this is an estimate from the content and not measured data. Around 40 percent of recent videos carry an ad label, mostly for kitchen gadgets and food brands.

Brands seeking a German-language health and grocery audience should consider this channel. Sponsored rates are estimated at $150 to $300 per video; at $20 to $35 CPM this is a CPM range that compares with typical paid ad CPMs of $10 to $30, though the channel's view counts are modest.

Written from Ernährungsnavi's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ernährungsnavi can edit or remove this page at any time.

Questions about Ernährungsnavi

How much does Ernährungsnavi charge for a sponsored video?

Based on a median of about 8,000 views and a short-form-heavy mix, a sponsored integration is estimated at $150 to $300 per video. The price is a range computed from view data, not a published rate card, so confirm terms directly with the creator.

What does Ernährungsnavi post about on YouTube?

The channel covers healthy eating in German, mainly supermarket product reviews from ALDI, LIDL, DM and Rossmann, plus nutrition fact checks such as flaxseed, kefir and vitamin C. Videos are presented by a nutrition scientist.

How do I contact Ernährungsnavi for a brand deal?

The channel lists an email address for inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.

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