Starbooked

Front Office Sports Today

Hosted by Baker Machado

Front Office Sports Today, hosted by Baker Machado with reporting from the Front Office Sports newsroom, is a daily sports business and culture briefing. It has 882 episodes, published on weekdays, with a typical length of about 15 minutes. Estimated downloads are 5,000 to 25,000 per episode (estimated), a rate of about $90 to $625 per episode. Its distinctive detail is a weekday briefing ready at 6 a.m. ET.

Why brands sponsor Front Office Sports Today

Daily sports business briefing reaching an engaged, decision-making industry audience

  • Weekday episodes under 15 minutes, published every weekday at 6 a.m. ET.
  • Apple Podcasts rating of 4.8 from 217 ratings, indicating a loyal listener base.
  • Coverage of deals, sports betting and media rights suits B2B and finance brands.
Best forB2B awareness campaignssports betting and fintech brandsmedia and technology product launches
Watch forPolitical episode topics may not suit every brand, and the audience estimate is modeled, not measured.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Business News20%
Television10%
Formats
news briefing, interview, newsroom roundup
Tone
informative, fast-paced
Language
English
Production
Studio production
Typical length
13 to 16 minutes

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 217 Apple ratings in a show with 882 episodes and daily cadence, placed in the 200 to 1,000 ratings band, with a high Podcast Index popularity and a large publisher adding weight.
Audience asks aboutWhat are the latest sports business deals?How are sports betting and media rights shaping leagues?What happened in college sports policy this week?
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
30%women
70%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
FoxBarstoolFanaticsOlipopPointsBet
Categories promoted
sports media, sports betting, beverages
Affiliate links
No

No sponsor mentions found in the feed; brand names appear only in news episode titles and the website press page.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover sports news, betting deals and politics such as the Trump visit and Senator Cruz interview, with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Sports is big business. Here's your daily brief.Front Office Sports Today is your morning briefing on the deals, decisions and cultural moments shaping the industry. Hosted by Baker Machado, with reporting from the Front Office Sports newsroom.Weekdays in under 12 minutes, ready at 6 a.m. ET. Plus longform conversations throughout the week with athletes, analysts, and executives shaping the…
Front Office Sports Today's own show description from the podcast feed

Do you make Front Office Sports Today? Claim or remove this page.

About Front Office Sports Today

Front Office Sports Today is a daily podcast from Front Office Sports, a multiplatform news organization covering the business of sports. Hosted by Baker Machado, according to the show feed, it publishes weekday briefings and longform conversations with athletes, analysts and executives. The feed lists 882 episodes with a daily cadence, and typical episodes run about 15 minutes.

The show has an Apple Podcasts rating of 4.8 from 217 ratings. Based on those ratings and the show's daily schedule, we estimate between 5,000 and 25,000 downloads per episode; this is an estimate, not a published figure. The feed and website show no host-read sponsorships, so this profile lists no sponsor brands in the commercial section.

The show suits brands in sports business, betting, media and finance that want a daily audience of industry decision-makers. Based on the estimated audience, a single mid-roll host-read spot would be priced at about $90 to $625 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Front Office Sports Today can edit or remove this page at any time.

Questions about Front Office Sports Today

How much does Front Office Sports Today charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is priced at about $90 to $625 per episode. Exact rates depend on the sponsor and the campaign length.

What is Front Office Sports Today about?

Front Office Sports Today is a daily sports business and culture podcast. It covers deals, leadership decisions, sports betting, media rights and related news, with weekday briefings and longform interviews.

How do I contact Front Office Sports Today about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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