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Frugal Fun Mum

@frugalfunmum · AU · EN

Frugal Fun Mum (@frugalfunmum) is an Australian YouTube channel run by a single-income mother of a family with autism and ADHD. With about 8,600 subscribers and roughly 1,700 median views, it posts grocery hauls, budget meals and pantry videos, usually about 50 uploads a year. Sponsored integrations are estimated at $60 to $120 per video, based on a 1,719 median view count.

Why brands book Frugal

Budget-focused Australian family channel with steady grocery haul audience

  • Median of 1,719 views per video across roughly 50 uploads a year
  • About 8,600 subscribers, with 5.3% engagement on recent long-form videos
  • No sponsorships in the last 50 videos, so integrations would be a first for the channel
Best forgrocery and pantry brandsbudget family products
Watch forRecent uploads address a family health crisis, so timing and tone of sponsor reads need care.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle45%
Food & Drink40%
Personal Finance15%
Formats
grocery haul vlog, meal prep video, pantry tour, daily vlog
Tone
warm, practical
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 16 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement5.3%
Likes and comments per view on recent videos
Audience asks abouthow to cut the weekly grocery billwhat meals to cook on a small budgethow to shop Coles markdowns
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
80%women
20%men
Countries
🇦🇺 Australia85%
New Zealand5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers family health, a parent's surgery and ADHD, with no flagged material in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.6k1.7k14

Benchmark score: 41 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers25 / 50
Activity Uploads in the last 90 days14 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 4 days ago.

Making frugal living fun! Grocery Hauls, Budgeting & lot's of laughs! Mortgage & debt FREE - paid $140k in under 6 years! Single Income & Autism / ADHD family ! This channel has lots of fun videos - 🛍 Markdown Shopping, 🛒 Grocery Hauls, 🥗 Food Challenges, . 🤑 Budgeting / Saving Money DAILY videos where possible! Contact me anytime / collabs frugalfunmum@gmail.com Feel free to send me happy mail - PO BOX 306 Park Holme SA 5043 Links to all my social media - https://linktr.ee/frugalfunmum
Frugal Fun Mum 's own profile description on YouTube

Are you Frugal Fun Mum ? Claim or remove this profile.

About Frugal Fun Mum

Frugal Fun Mum is an Australian YouTube channel that posts grocery hauls, budget meal prep, pantry organization and frugal living vlogs. The creator, who runs the household on a single income and shares about raising a family with autism and ADHD, uploads frequently, usually about once a week or more, with long-form videos averaging around 16 minutes.

The channel's audience is estimated to be mostly Australian women aged 25 to 44 who are managing household budgets. Recent videos have a median of about 1,700 views, and the channel has roughly 8,600 subscribers. The website excerpts do not name any professional brand work beyond the channel itself.

The estimated rate is $60 to $120 per sponsored video, which works out to about $35 to $70 CPM against the median view count. That is higher than the $10 typical for paid ads, so brands should weigh it against audience quality. This channel suits grocery, pantry and budget household brands that want an engaged, price-conscious Australian audience.

Written from Frugal Fun Mum 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Frugal Fun Mum can edit or remove this page at any time.

Questions about Frugal

How much does Frugal Fun Mum charge for a sponsored video?

Based on a median of about 1,700 views, the estimated rate is $60 to $120 per sponsored video, or about $35 to $70 CPM. Rates are estimates from public channel data and are not published by the creator.

What does Frugal Fun Mum post about on YouTube?

The channel posts grocery hauls, budget meal prep, pantry makeovers, frugal living tips and family vlogs. Content is aimed at Australian households who are cutting costs, and the creator also shares about life with autism and ADHD.

How do I contact Frugal Fun Mum for a brand deal?

The creator lists an email address on the channel for collaborations. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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