FunCakes
FunCakes (@funcakes-creative-baking) is a Dutch baking channel from the Netherlands, run by the brand behind FunCakes baking mixes and cake decorating supplies. It has about 26,300 subscribers and median views near 1,600 per Short. It posts roughly one video a week, with a sponsored video estimated at $150 to $250.
Seasonal baking audience engaged with decorating and recipe content
- Median views around 1,600 per Short across 50 uploads in the last year
- Top recent video reached 19,311 views with 90 likes, showing spikes beyond the median
- Estimated sponsored rate of $150 to $250 per video, roughly $4 to $8 CPM
Brand fit report
Content
- Formats
- vertical recipe demos, decorating how-tos, seasonal recipe showcases
- Tone
- cheerful, playful
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- baking mixes, fondant, sprinkles, cake decorating supplies
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos. The channel promotes its own FunCakes product range, such as the 'Carrot Cake mix' in the video 'Get ready for fall with our Carrot Cake mix!'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content consists of baking and decorating tutorials with no flagged themes in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 26 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Halloween treat ideas 👻👀🎃 #halloween #halloweenbaking #ha · 32 views
▶Halloween ice scream 👻✨💖⭐️ #halloween #icecream · 47 views
▶Pumpkin spice loaf cake 🍂🤎🤭👩🍳 #pumpkinspice #pumpkin # · 1.5k viewsLast three uploads, latest 2 days ago.
FunCakes was founded in February 2009 by Inge Zaagmsa by providing professional baking mixes for the everyday consumer. Though initially started only with baking mixes, today our brand offers a large range of fondant, marzipan, sprinkles, toppings, cake boxes, sugar decorations and colourings. We offer you all the essential products to be creative in baking and decorating. Our range holds 750 products over 16 product categories. Want more tips? Subscribe to our channel: https://www.youtube.com/c/FunCakes-Creative-Baking FOLLOW US: Instagram: https://www.instagram.com/funcakes_creative_baking
About FunCakes
FunCakes is a Dutch-founded baking channel that publishes short vertical videos on cake decorating, cookies, and seasonal recipes. The channel is tied to the FunCakes brand, which sells baking mixes, fondant, sprinkles, and cake supplies across about 750 products. Videos are mostly under a minute and are timed to holidays such as Halloween and Mother's Day, with about 50 uploads in the past year.
The audience is estimated to be mainly women aged 25 to 44 in the Netherlands and English-speaking markets, with an estimated view count of around 1,600 per video. Viewers are likely home bakers looking for quick decorating ideas. Brand-level data on the channel's audience is estimated, not measured.
Brands seeking baking-adjacent placements may find this channel useful. Estimated rates of $150 to $250 per video are roughly $4 to $8 CPM, against typical paid-ad CPMs of $10 to $30.
Written from FunCakes's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. FunCakes can edit or remove this page at any time.
Questions about FunCakes
How much does FunCakes charge for a sponsored video?
FunCakes has no sponsored videos in its recent uploads. Based on its median Shorts views of about 1,600, an estimated sponsored rate is $150 to $250 per video, a CPM of $4 to $8 per 1,000 views.
What does FunCakes post about on YouTube?
FunCakes posts short vertical videos about cake decorating, cookies, donuts, and seasonal recipes, often featuring its own baking mixes and decorating products. Most videos are under a minute.
How do I contact FunCakes for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.
Similar creators
YouTube and other creators in baking tutorials, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Duff Stuff@duff-stuff · US | baking tutorialscandy making | 43k | 11k | $220–380 | 40 |
SugarHero!@sugarherodesserts · US | baking tutorialsdessert recipes | 20k | 2.6k | $150–250 | 20 |
Katelyn Matheson@katematheson · AU | cake decoratingsugar cookies | 3.4k | 453 | $150–250 | 17 |
Hobby Mommy@myhobbymommy | knitting tutorialscrochet master classes | 3.3k | 4.8k | $150–250 | 51 |
Socooking Cuisine@socookingcuisinee · FR | french home cookingvietnamese recipes | 3.5k | 4k | $150–250 | 51 |
The Baker's Almanac@thebakersalmanac · US | baking recipesbaking tutorials | 4.3k | 1.8k | $150–250 | 51 |