SugarHero!
Elizabeth LaBau, known as SugarHero! (@sugarherodesserts), is a US baking creator who makes dessert and cake decorating tutorials. Her channel has about 20,300 subscribers and 2,600 median views per video, with roughly 11 uploads a year. Sponsored integrations are estimated at $150 to $250 per video, based on mostly Shorts views.
Family-friendly dessert creator with steady holiday recipe reach
- Median of 2,641 views per video, with a top video at 21,500 views
- Shorts make up 74% of uploads, so reach is mostly short-form
- Estimated rate of $150 to $250 per sponsored video, versus typical paid ad CPM of $10 to $30
Brand fit report
Content
- Formats
- short recipe clips, step-by-step tutorials, holiday recipe series
- Tone
- friendly, instructive
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recipe and baking content with no flagged titles or descriptions in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 20 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How to Make Chocolate-Dipped Frozen Bananas (Easy Summer Rec · 975 views
▶Best-Ever Homemade Peanut Butter Eggs 🥜 · 2.2k views
▶Foolproof Easter Dessert That Will Impress Everyone (No-Bake · 3.5k viewsLast three uploads, latest 97 days ago.
I’m Elizabeth LaBau, but you can call me SugarHero! I’m a former pastry chef turned blogger, cookbook author, and baking instructor, and I consider myself sugar’s #1 fan. 👆 My passion is teaching people of all experience levels how to bake delicious, beautiful desserts in their home kitchens. If you're a complete beginner, I'm going to take you step by step through recipes and cake decorating, breaking it down for you and showing you how it's done. If you're a more experienced baker, you'll get lots of new inspiration and learn tons of tips and tricks for taking your desserts up a notch. Ea
About SugarHero!
SugarHero! is the YouTube channel of Elizabeth LaBau (@sugarherodesserts), a US creator who describes herself on her website as a former pastry chef turned blogger, cookbook author, and baking instructor. According to her website sugarhero.com, she started the site in 2011 to share recipes and now writes for readers worldwide.
The channel posts mostly short recipe and decorating clips, with about 74% of uploads as Shorts and typical runtimes under a minute. It has about 20,300 subscribers and a median of around 2,600 views per video, with a few holiday videos reaching much higher. Viewers are estimated to be mostly US-based home bakers, many of them women in their 25 to 44 range.
The channel has done no sponsored integrations in the recent videos reviewed, and it uses affiliate links. Its rate is estimated at $150 to $250 per video, which is a cost of roughly $4 to $8 per 1,000 median views for Shorts-heavy content, compared with typical paid ad CPM of $10 to $30. It suits baking and kitchen brands looking for seasonal recipe placements.
Written from SugarHero!'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SugarHero! can edit or remove this page at any time.
Questions about SugarHero!
How much does Elizabeth LaBau charge for a sponsored video?
Based on the channel's Shorts-heavy views, an estimated sponsored integration costs $150 to $250 per video. This is a range from Starbooked's rate rule, not a confirmed price, so confirm terms directly with the creator.
What does SugarHero! post about on YouTube?
SugarHero! posts short dessert recipes, cake and cookie decorating tutorials, and seasonal holiday treats such as Easter and Christmas bakes. Videos are mostly under a minute and are aimed at home bakers of all skill levels.
How do I contact Elizabeth LaBau for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this profile is boosted before reaching out.
Similar creators
YouTube and other creators in baking tutorials, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Kursusbakingprivate • 3,9jt@kursusbakingindonesia · ID | baking tutorialsbread and pastry | 19k | 501 | $150–250 | 37 |
Alex & Tiffany's Kitchen@alextiffanyskitchen · HK | chinese soup recipeshome desserts | 12k | 3k | $150–250 | 33 |
FunCakes@funcakes-creative-baking · NL | baking tutorialscake decorating | 26k | 1.6k | $150–250 | 26 |
Mic Mic Cooking@mamichael · HK | cantonese home cookingdessert recipes | 82k | 2.5k | $150–250 | 20 |
Bake-Street@bakestreetcom · ES | bread recipespastry and desserts | 40k | 1.5k | $150–250 | 19 |
La Cocina Kochschulen@lacocinakochschulen · DE | german home cookingeasy recipes | 49k | 2.7k | $150–250 | 18 |