Great Eastern SG
Great Eastern SG (@greateasternsg), a Singapore insurer's YouTube channel with about 2,400 subscribers and a median of roughly 300 views per video. It posts about 18 videos a year, mostly short testimonials, event recaps and podcast episodes. Sponsored integrations for brand channels are estimated at $150 to $250 per video.
Singapore insurer channel with a 1 million-view testimonial and a women's running audience
- Median of about 300 views per video, but the top testimonial reached roughly 1,020,000 views in September 2025.
- The Women's Run 2025 drew over 12,000 participants, a large built-in audience for women's health and fitness brands.
- Estimated $150 to $250 per video, well below the $20 to $35 per 1,000 median-view rate for long-form channels.
Brand fit report
Content
- Formats
- corporate testimonial videos, event recaps, podcast episodes, short promotional clips
- Tone
- corporate, earnest
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 2 minutes, with podcast episodes running 20 to 25 minutes
Audience
Commercial
- Brands seen
- J.P. Morgan Asset ManagementThomson Medical CentreFoundation Ambulatory Centre
- Categories promoted
- life insurance, investment-linked insurance, health services, retirement planning
- Affiliate links
- No
The video 'Great Medical Care Concierge x Thomson Medical Centre' describes a partnership with a named hospital, and 'GreatLink Dynamic Portfolios' promotes J.P. Morgan Asset Management funds.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent videos are testimonials, event recaps and finance content with no flagged material; one testimonial mentions domestic abuse in a respectful, supportive context in 'Great Eastern Women's Run 2026 - Your Step, Her Future'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.4k | 303 | 4 |
Benchmark score: 21 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Great Medical Care Concierge x Thomson Medical Centre | Grea · 52 views
▶Great Medical Care Concierge x Foundation Ambulatory Centre · 70 views
▶Retirement and Legacy Planning Fair 2026 · 40 viewsLast three uploads, latest 11 days ago.
For 118 years, we have been helping customers across generations by protecting, preserving and growing what matters to them. As One Great Eastern Group today, we are enabling the goals of over 15.5 million customers by taking care of their needs across life, health, wealth and general insurance, consistently innovating to help them #ReachforGreat! Got a question for us? We're here to help! Direct message us (http://m.me/greateasternsingapore) from 9am – 5.30pm, Mondays to Fridays. Alternatively, call 1800 248 2888 or email us at wecare-sg@greateasternlife.com.
About Great Eastern SG
Great Eastern SG is the YouTube channel of Great Eastern, a Singapore insurance group that has operated for 118 years, as stated on its channel description. The channel publishes customer testimonial videos, Women's Run event recaps, retirement seminar clips and a podcast series called The Great Scoop, usually at a pace of about 18 uploads per year. Most videos are short, under two minutes, and many are shot on camera with the company's own staff and customers.
The channel has around 2,400 subscribers and a median of about 300 views per video, with a few testimonial and campaign videos reaching hundreds of thousands of views. Its audience is estimated to be Singaporean adults, likely in their mid-30s to 50s, who are interested in retirement planning and medical coverage. These figures are estimates based on the channel's content and are not confirmed by platform data.
The channel is a fit for financial services, health and wellness brands that want to reach Singaporean adults. Sponsored integrations are estimated at $150 to $250 per video, which is roughly $20 to $35 per 1,000 median views, compared with typical paid-ad CPMs of $10 to $30.
Written from Great Eastern SG's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Great Eastern SG can edit or remove this page at any time.
Questions about Great
How much does Great Eastern SG charge for a sponsored video?
Based on its median of about 300 views and the minimum rate floor, a sponsored integration is estimated at $150 to $250 per video. The channel is mostly corporate content, so rates for an outside brand should be confirmed directly with the company.
What does Great Eastern SG post about on YouTube?
The channel posts customer testimonials about insurance and retirement planning, Women's Run event recaps, medical care concierge partnership clips and a podcast called The Great Scoop. Most uploads are short, under two minutes, with podcast episodes running longer.
How do I contact Great Eastern SG for a brand deal?
Contact details for Great Eastern SG unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is a corporate account, so availability for outside partnerships is not confirmed.
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