Starbooked

Grey Inc (@grey_finance) is a fintech brand channel, operated from a company rather than an individual, covering foreign currency accounts, payments and money-related guides for remote workers. It has about 27,300 subscribers, a median of 303 views per video and uploads roughly four times a month, with a sponsor-style rate range of $150 to $250 per video for its short-form content.

Why brands book Grey

Reach remote workers and nomads already researching foreign currency accounts

  • Median of 303 views per video, with the top recent tutorial reaching 14,670 views
  • About 27,300 subscribers and 16 uploads in the last 365 days
  • Shorts make up 52 percent of uploads, offering low-cost placements
Best forfintech app installscross-border payment productstravel and remote-work service signups
Watch forMedian views are low, and the channel is run by the brand itself, so reach is modest and the audience is mostly its own product customers.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance55%
Travel25%
Careers20%
Formats
product tutorials, short-form explainers, interview segments
Tone
informative, practical
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Engagement2.2%
Likes and comments per view on recent videos
Audience asks abouthow to open a foreign currency accounthow to receive or send USD, GBP or EURhow to fund or convert money in the app
Age
20%18-24
45%25-34
25%35-44
10%45+
Gender
45%women
55%men
Countries
🇳🇬 Nigeria25%
Kenya15%
🇮🇳 India15%
🇺🇸 United States15%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
fintech, foreign exchange, digital banking
Affiliate links
Yes

The channel promotes its own Grey product in tutorial titles such as 'How to Open a Foreign Currency Account on Grey (USD, GBP, EUR)', with no third-party sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is limited to banking tutorials and travel cost-of-living episodes, with no flagged themes; 'How To Protect Your Grey Account From Scammers' is a security guide.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube27k3033

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 67 days ago.

Grey is making it easy for remote workers and freelancers globally to receive foreign payments. Create a foreign USD, EUR and GBP account for free on Grey. Send and receive money from abroad. Instant FX conversion. Website: https://grey.co Help: support@grey.co Blog: https://grey.co/blog Find us on Twitter @greyfinance and Instagram: @greyfinance Stay updated on our community on Instagram: @lifeatgrey
Grey Inc's own profile description on YouTube

Are you Grey Inc? Claim or remove this profile.

About Grey Inc

Grey Inc's YouTube channel, @grey_finance, publishes short tutorials and explainers about its own foreign currency accounts, USD, GBP and EUR transfers, card setup and currency conversion. Its content is practical and product-led, with occasional travel cost-of-living episodes and a digital nomad series. It has around 27,300 subscribers and a median of 303 views per video, with uploads roughly four times a month.

Viewers are most likely remote workers, freelancers and travellers who send or receive money across borders. These audience details are estimates based on the video topics and the channel's own product focus. The brand's website also describes a presence across Africa, India and Latin America, which may shape who watches.

Brands in fintech, cross-border payments or travel services can book short sponsored integrations at an estimated $150 to $250 per video. That works out to a CPM of roughly $20 to $35 per 1,000 median views, which is above the typical $10 CPM for paid ads, so it suits advertisers wanting a niche audience rather than mass reach.

Written from Grey Inc's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Grey Inc can edit or remove this page at any time.

Questions about Grey

How much does Grey Inc charge for a sponsored video?

Based on its median of 303 views and a short-form rate rule, Grey Inc's estimated sponsored rate is $150 to $250 per video. Final pricing depends on format and deliverables. Contact details unlock on Starbooked for $0.80.

What does Grey Inc post about on YouTube?

Grey Inc posts short tutorials about its foreign currency accounts, currency conversion and funding, plus travel cost-of-living episodes and a digital nomad series. Most videos are under a minute, and the channel's own product features well represented.

How do I contact Grey Inc for a brand deal?

Grey Inc's support email is listed on its channel, and its website links to a help center. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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