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​Heidi’s Lane with Heidi Powell

Hosted by Heidi Lane Powell

Heidi's Lane with Heidi Powell is an education and self-improvement podcast hosted by Heidi Lane Powell, covering perimenopause, hormones, relationships, personal stories and wellness guests. It has 98 episodes released roughly every two weeks, with a median length of about 56 minutes. Estimated downloads per episode are 5,000 to 25,000, giving an estimated rate of $90 to $625 per episode.

Why brands sponsor ​Heidi’s Lane with Heidi Powell

Engaged midlife women listen to candid perimenopause and hormone conversations

  • Episodes run about 56 minutes, long enough for a full host-read integration.
  • Recent episodes focus on perimenopause, HRT and women's health, close to wellness purchase decisions.
  • Apple Podcasts shows 376 ratings with a 3.6 average, a small but engaged base.
Best forwomen's health productswellness and supplementsself-care brands
Watch forOnly 376 Apple ratings and an estimated audience range that is wide; verify with a test read.

Brand fit report

Content

Topics, IAB taxonomy
Health & Fitness45%
Relationships30%
Personal Finance0%
Society & Culture25%
Formats
solo monologue, interview, co-hosted banter
Tone
candid, warm
Language
English
Production
Clean, edited audio
Typical length
35 to 60 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 376 Apple ratings (band 200 to 1,000, 5,000 to 25,000) with a 4.0 weighting for a show under two years old, 98 episodes on Anchor/Spotify for Podcasters, weekly-updated feed, Podcast Index popularity 4.
Audience asks aboutHow to manage perimenopause symptomsWhether to consider hormone replacement therapyHow to rebuild and strengthen a relationship
Age
10%18-24
25%25-34
35%35-44
30%45+
Gender
80%women
20%men
Countries
🇺🇸 United States70%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencelow
Politicslow

Episode titles reference HRT, HPV, UTIs, hysterectomy and couples therapy, with adult sexual health topics such as 'stronger orgasms' in the feed; the explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 71 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 14 days.

Heidi's Lane with Heidi Powell: Where we dive into real stories, belly laugh moments, and heart-to-heart chats. Each episode will bring tons of vulnerability, the permission to start anew, inspiration to be in the present moment and finding joy in living life to the fullest. Tune in for unfiltered conversations that will make everyone feel seen, heard, and loved because at the end of the day,…
​Heidi’s Lane with Heidi Powell's own show description from the podcast feed

Do you make ​Heidi’s Lane with Heidi Powell? Claim or remove this page.

About ​Heidi’s Lane with Heidi Powell

Heidi's Lane with Heidi Powell is an education and self-improvement podcast hosted by Heidi Lane Powell. Episodes cover perimenopause, hormones, sexual health, relationships and guest interviews with health professionals, according to the feed and episode titles. The show has 98 episodes released about every two weeks, usually running 35 to 60 minutes.

The host's website is listed through Spotify for Podcasters, and the show is also distributed through Apple Podcasts, where it holds 376 ratings with a 3.6 average. Based on those signals, listeners are estimated to be mostly women aged 35 to 44, mainly in the United States; these figures are estimates, not published data. No sponsors were named in the feed.

Estimated downloads are 5,000 to 25,000 per episode, so a host-read mid-roll would be estimated at $90 to $625 per episode. The show suits women's health, wellness and self-care brands that want a conversational, candid environment.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. ​Heidi’s Lane with Heidi Powell can edit or remove this page at any time.

Questions about ​Heidi’s Lane with Heidi Powell

How much does Heidi's Lane with Heidi Powell charge for a podcast sponsorship?

The estimated rate for a host-read mid-roll is $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000. The final price depends on the sponsorship format and the show's own terms.

What is Heidi's Lane with Heidi Powell about?

The show covers perimenopause, hormones, sexual health, relationships and personal growth. Episodes mix solo talks with guest interviews, and the tone is candid and warm.

How do I contact Heidi's Lane with Heidi Powell about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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