Starbooked

Heritage Explains, published by The Heritage Foundation, breaks down US policy issues at a 101 level with guests from the organization. It has 481 episodes released roughly weekly, with a median length of about 22 minutes. Estimated downloads per episode are 2,000 to 8,000 (estimated), a rate of $40 to $200 per episode.

Why brands sponsor Heritage Explains

Policy explainers from a major think tank reach engaged, politically attentive US listeners weekly

  • 481 episodes released roughly weekly, with consistent mid-length interviews.
  • Apple Podcasts shows 844 ratings with a 4.7 average.
  • Guests are named experts from The Heritage Foundation, giving the show a clear institutional voice.
Best forbrand awareness among policy-interested adultsB2B and professional services
Watch forPolitical framing is central, so brands should check fit with their own audience before booking.

Brand fit report

Content

Topics, IAB taxonomy
Politics45%
News and Current Events25%
Government20%
Education10%
Formats
interview, expert explainer
Tone
informative, serious
Language
English
Production
Clean, edited audio
Typical length
15 to 35 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 844 Apple ratings (band 50 to 200 mapped to 200 to 1,000 range, shifted by the show's long history and steady weekly cadence) plus an institutional publisher, 481 episodes and a top Podcast Index popularity bucket.
Audience asks aboutWhat is the policy behind a current news story?How do elections, the Supreme Court and Congress affect everyday Americans?What are the arguments on each side of a national debate?
Age
15%18-24
25%25-34
20%35-44
40%45+
Gender
45%women
55%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Recent titles cover elections, the Supreme Court and immigration policy, which are openly political; the feed is flagged explicit=1 but no profanity-driven content is evident in the titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 97 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

A podcast that explains major policy issues at a 101 level. Experts from America's leading public policy organization break down major news stories and policy debates raging in culture and Congress alike.
Heritage Explains's own show description from the podcast feed

Do you make Heritage Explains? Claim or remove this page.

About Heritage Explains

Heritage Explains is a weekly podcast from The Heritage Foundation that breaks down major US policy issues at a 101 level. Each episode features a named expert from the organization discussing a news story or policy debate, with episodes typically running 15 to 35 minutes. The feed lists 481 episodes since April 2017, according to the RSS feed.

The show is listed on Apple Podcasts with 844 ratings and a 4.7 average, per Apple Podcasts. Audience size is not published; the estimate of 2,000 to 8,000 downloads per episode is inferred from ratings and show history, and the audience composition is an estimate. No sponsors were seen in the feed.

The show suits brands seeking placement among policy-interested US adults. A host-read mid-roll at estimated audience levels would cost roughly $40 to $200 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Heritage Explains can edit or remove this page at any time.

Questions about Heritage Explains

How much does Heritage Explains charge for a podcast sponsorship?

Estimated pricing is $40 to $200 per episode for a host-read mid-roll, based on an estimated 2,000 to 8,000 downloads per episode at $18 to $25 per 1,000. Final pricing is set by the show.

What is Heritage Explains about?

Heritage Explains is a weekly podcast from The Heritage Foundation that explains US policy issues and news stories at a 101 level, using named guest experts from the organization.

How do I contact Heritage Explains about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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