Starbooked

How To Not Lose Your Sh!t

Hosted by Katie Paris, LaFonda Cousin

How To Not Lose Your Sh!t is hosted by Katie Paris and LaFonda Cousin of Red Wine & Blue, covering political engagement, women's organizing, climate, reproductive rights and self-care. The show has 304 episodes released weekly, with a typical length of about 34 to 40 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor How To Not Lose Your Sh!t

Engaged, politically active suburban women listen weekly to a community-focused show

  • Apple Podcasts shows 889 ratings with a 4.7 average across five years of weekly episodes
  • Episodes run about 34 minutes and feature guests such as Stacey Abrams and Heather Cox Richardson
  • Hosts speak about self-care and wellness, a fit for brands in those categories
Best forwellness and self-care productscivic and community organizationsbooks and parenting goods
Watch forPolitical focus means brand safety review is needed for partisan-sensitive categories.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics60%
Health and Fitness15%
Parenting15%
Society10%
Formats
interview, co-hosted banter, live event recording
Tone
earnest, conversational
Language
English
Production
Clean, edited audio
Typical length
32 to 40 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 889 Apple ratings over five years on the show's age band (1,000 to 5,000 range shifted down given the 889 count), weekly cadence, 304 episodes, RedCircle hosting, and a broad Podcast Index popularity of 4.
Audience asks abouthow to get involved in local politicshow to protect voting rightshow to manage stress and self-care as an activist
Age
10%18-24
20%25-34
30%35-44
40%45+
Gender
85%women
15%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Explicit flag is 0 and episodes cover political topics such as 'Evangelicals Are The Original Trad Wives' and 'You Can't Stop Planned Parenthood' without graphic content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 98 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Want to know how you can make a difference without losing your sh!t? Join Katie Paris and LaFonda Cousin, two moms with very different backgrounds who together run Red Wine & Blue – an organization of over half a million diverse suburban women working together to defeat extremism. Katie, the org’s founder, has worked in political organizing for most of her career. LaFonda, the Chief People…
How To Not Lose Your Sh!t's own show description from the podcast feed

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About How To Not Lose Your Sh!t

How To Not Lose Your Sh!t is a weekly podcast hosted by Katie Paris and LaFonda Cousin, the two leaders behind Red Wine & Blue, an organization of suburban women working against extremism, according to the show's description on RedCircle. The show mixes interviews with experts and everyday women, covering politics, climate, reproductive rights, parenting and wellness. With 304 episodes and episodes typically around 34 minutes long, it has been published weekly since May 2021.

Apple Podcasts lists 889 ratings with a 4.7 average, which suggests an audience in the low thousands to tens of thousands per episode. These audience figures are estimates; the RedCircle feed does not publish download counts. Listeners appear to be mostly women over 35, based on estimates only.

The feed shows no sponsors. The show may suit wellness, parenting and civic-minded brands. Based on an estimated 5,000 to 25,000 downloads, a host-read mid-roll would cost about $90 to $625 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. How To Not Lose Your Sh!t can edit or remove this page at any time.

Questions about How To Not Lose Your Sh!t

How much does How To Not Lose Your Sh!t charge for a podcast sponsorship?

Estimated host-read mid-roll rates run about $90 to $625 per episode, based on estimated downloads of 5,000 to 25,000 per episode at $18 to $25 per 1,000. Final pricing depends on episode placement and campaign length.

What is How To Not Lose Your Sh!t about?

The show is hosted by Katie Paris and LaFonda Cousin and covers political engagement, women's organizing, climate, reproductive rights and self-care through weekly interviews with guests.

How do I contact How To Not Lose Your Sh!t about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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