Starbooked

ICYMI, hosted by Kate Lindsay for Slate Podcasts, examines internet culture, online discourse and creator trends. The show has about 580 episodes, released roughly every three days, with a median length of 38 minutes. Estimated downloads per episode are 20,000 to 50,000 (estimated), implying a rate of $360 to $1,250 per episode.

Why brands sponsor ICYMI

Sharp weekly-plus commentary on internet culture for a news-literate audience

  • About 580 episodes released roughly every three days, showing a sustained, established run
  • Median episode length near 38 minutes gives sponsors room for a full host-read mid-roll
  • Slate network production and Podcast Index popularity 9 signal a broad, mainstream reach
Best forConsumer tech and appsBrand awareness campaigns for online-native products
Watch forCommentary often covers controversies, so sponsors should review topics before booking.

Brand fit report

Content

Topics, IAB taxonomy
Social Media35%
Technology & Computing20%
Pop Culture25%
Society & Gender20%
Formats
co-hosted commentary, topical discussion, feature segment
Tone
witty, critical
Language
English
Production
Studio production
Typical length
33 to 50 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 60%: 793 Apple ratings (band 50,000 to 200,000 range shifted to 200 to 1,000 ratings band, 5,000 to 25,000, adjusted upward for a Slate network show with 580 episodes, Acast and Megaphone hosting, and Podcast Index popularity 9)
Audience asks aboutWhat is happening on social media platforms right nowHow does AI affect creators and online cultureWhy do online trends and controversies spread
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
55%women
45%men
Countries
🇺🇸 United States75%
🇬🇧 United Kingdom8%
🇨🇦 Canada7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Slate Plus
Categories promoted
subscription services
Affiliate links
Yes

The description promotes Slate Plus subscriptions and ad-free listening, with a funding link to slate.com/icymiplus; no sponsor mentions found in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicsmedium

Titles such as 'The Pussyhat Unraveled' and 'Who TF Are These Women?' indicate mild profanity; episodes address political and gender-related online debates.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 96 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 3 days.

Join Kate Lindsay twice a week as we gaze deep into the online abyss—and tell you what’s gazing back. Get more of ICYMI with Slate Plus! Join for exclusive bonus episodes of ICYMI—plus ad-free listening on all your favorite Slate podcasts. Subscribe from the our show page on Apple Podcasts or Spotify. Or visit slate.com/icymiplus for access wherever you listen. Hosted on Acast. See…
ICYMI's own show description from the podcast feed

Do you make ICYMI? Claim or remove this page.

About ICYMI

ICYMI is a Slate Podcasts show hosted by Kate Lindsay, according to the show's feed and website. It explores internet culture, social media trends, AI and online controversies in conversational episodes that typically run about 38 minutes. The show has around 580 episodes and publishes roughly every three days, with 793 Apple Podcasts ratings averaging 3.9 stars.

The show's audience is estimated, not reported: roughly 20,000 to 50,000 downloads per episode, skewing toward adults aged 25 to 34 in the United States. Slate promotes its Slate Plus subscription as an ad-free option, and no sponsor mentions appear in the recent episode titles.

Based on the estimated downloads, a host-read mid-roll would run about $360 to $1,250 per episode. The show suits consumer technology and apps, and brands seeking awareness among online-native audiences.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. ICYMI can edit or remove this page at any time.

Questions about ICYMI

How much does ICYMI charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 50,000 per episode, a host-read mid-roll is estimated at about $360 to $1,250 per episode. Rates are estimates derived from listener signals, not published by the show.

What is ICYMI about?

ICYMI, a Slate Podcasts show hosted by Kate Lindsay, covers internet culture, social media trends, AI and online controversies. Episodes are conversational and typically run around 38 minutes.

How do I contact ICYMI about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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