Inventive Life
Inventive Life (@inventivelife), a Russian corporate channel run by Inventive Retail Group, posts short clips and the in.cast podcast about its retail brands and staff. It has about 1.1 thousand subscribers and a median of 203 views per video, with roughly one upload a week. Sponsored rates are not applicable because no paid integrations were detected.
Corporate channel for reaching Russian retail employees and job seekers
- Median of 203 views per video, with a 90th percentile of 980 views
- Uploads about 50 videos a year, mostly Shorts and podcast clips
- Channel is owned by the employer, so content is brand-controlled rather than creator-driven
Brand fit report
Content
- Formats
- podcast interviews, short promotional clips, behind-the-scenes features
- Tone
- corporate, informative
- Language
- Russian
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 20 to 35 minutes for podcast episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover careers, business interviews and product showcases with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.1k | 203 | 12 |
Benchmark score: 34 / 100
Public rule, same for everyone. How it works.
Recent videos
▶in.cast. Выпуск 21 - Inventive спас мне жизнь - Мила Лыткина · 11 views
▶in.cast. Выпуск 21 - Inventive спас мне жизнь - Мила Лыткина · 166 views
▶in.cast. Спецвыпуск - Максимальная доходность при понятных р · 805 viewsLast three uploads, latest 19 days ago.
С Inventive возможно всё! Inventive Retail Group — группа компаний, предлагающая работу с такими брендами как: restore:, Samsung, Xiaomi, Street Beat, AMAZING RED, Hiker, Мир Кубиков, UNOde50. Мы занимаем 1 место в сфере розничных сетей и 12 место в общем рейтинге работодателей (с числ. до 5000 сотрудников) по версии hh.ru. В Inventive Retail Group ты сможешь окунуться в культуру своих любимых брендов, реализовать амбициозные цели, получить качественное обучение и прокачать те свои скилы, о которых еще даже не подозреваешь. Будь тем, кто делает ритейл лучше. Будь тем, кто делает лучше с
About Inventive Life
Inventive Life is the official YouTube channel of Inventive Retail Group, a Russian retail holding that operates brands including restore:, Samsung Galaxystore, Street Beat, Amazing Red, Hiker and Mir Kubikov. The channel posts short product showcases, behind-the-scenes clips and the in.cast podcast, in which company managers discuss careers and retail work. Viewers are likely job seekers and current or former employees, though this is an estimate from the channel's content and description.
The channel has about 1.1 thousand subscribers and a median of 203 views per video, with about one upload a week. Because it is an employer's own channel, it does not offer a creator rate. Brands seeking paid creator integrations would be comparing it with independent creators at $20 to $35 CPM for long-form video, against typical paid ad CPMs of $10 to $30.
The channel suits employer branding and recruitment campaigns aimed at Russian retail talent, not general consumer advertising.
Written from Inventive Life's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Inventive Life can edit or remove this page at any time.
Questions about Inventive
How much does Inventive Life charge for a sponsored video?
Inventive Life is an employer's corporate channel and has no sponsored-integration rate on record. Independent creator rates for this kind of audience would be estimated per video, and a brand deal would need to be negotiated directly with the company.
What does Inventive Life post about on YouTube?
The channel posts short clips promoting products from Inventive Retail Group brands, plus the in.cast podcast featuring company managers talking about careers, retail operations and business topics. It also features internal culture content such as office life and a summer internship program.
How do I contact Inventive Life for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is a corporate account, so direct outreach through the company's recruitment or marketing team is the more likely route.
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