Ian Watt (@iwattguitar), a Scottish classical guitarist based in London, according to his website, posts short classical guitar pieces, lessons and live concert recordings to a channel of about 2,800 subscribers with a median of 444 views per video. He uploads roughly 50 videos a year, mostly Shorts. Estimated rate: $150 to $250 per Short-length integration. Mostly sized for niche classical guitar brands.
Reach a dedicated classical guitar audience with a Scottish concert guitarist
- Median of 444 views per video, with a 90th percentile of 1,220 views across recent uploads
- About 50 uploads in the past year, with 8 in the last 90 days
- Shorts make up 84 percent of uploads, and live concerts run 30 to 45 minutes
Brand fit report
Content
- Formats
- YouTube Shorts excerpts, full-length live concert recordings, lesson demonstrations
- Tone
- formal, instructive
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 30 to 45 minutes for live concerts
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- classical music recordings, music publishing, sheet music
- Affiliate links
- No
Video descriptions link to the creator's own subscribe page, a buymeacoffee page and a shop item for Niel Gow's Lament, with no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions are concert programmes and lessons, with no flagged content in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.8k | 444 | 8 |
Benchmark score: 28 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Guitarist’s Way, Book 1, ‘Chinese Tune’ · 1.2k views
▶Guitarist’s Way, book 1, ‘Chinese Tune’ accompaniment for be · 1.3k views
▶Guitarist’s Way, Book 1, page 5, ‘Folk Song’ (no repeat) · 1.2k viewsLast three uploads, latest 5 days ago.
Described in the press as 'dazzlingly virtuosic', 'a guitarist of outstanding skill and originality', and 'a star in the ascendant', Scottish guitarist Ian Watt is based in London, performs internationally, and teaches at the Royal Academy of Music and Royal Conservatoire of Scotland. He has recorded 3 albums for Nimbus Records, with BBC Music Magazine describing his recording of Britten's 'Nocturnal' as 'sublime'. www.ianwattguitar.com/subscribe CDs British Guitar Music (2013-Nimbus NI 6226) http://www.wyastone.co.uk/mcleod-britten-walton-wilson-dowland-works-for-solo-guitar.html Invocac
About Ian Watt
Ian Watt, known on YouTube as @iwattguitar, is a Scottish classical guitarist based in London. According to his website, he performs internationally and teaches at the Royal Academy of Music and the Royal Conservatoire of Scotland, and has recorded three albums for Nimbus Records. His channel posts Shorts excerpts of classical pieces, beginner lessons drawn from method books, and full-length live concert recordings.
The channel has about 2,800 subscribers and roughly 50 uploads in the past year, most of them Shorts under 60 seconds. Median views sit near 444 per video, so the audience looks small and focused on classical guitar learners and listeners. These audience figures are estimates from channel metrics, not verified data.
Brands in classical instruments, sheet music or recordings may find him a fit. Estimated rate is $150 to $250 per Short-length integration, which works out to roughly $150 to $250 CPM at these view counts, against typical paid-ad CPMs of $10 to $30.
Written from Ian Watt's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ian Watt can edit or remove this page at any time.
Questions about Ian
How much does Ian Watt charge for a sponsored video?
Based on his median of 444 views and a Shorts-heavy channel, the estimated rate is $150 to $250 per video. Rates are estimates from channel metrics and may change depending on format and deliverables.
What does Ian Watt post about on YouTube?
He posts classical guitar Shorts, beginner lesson demonstrations drawn from method books, and full-length live concert recordings. Most uploads are under a minute, and the concerts run about 30 to 45 minutes.
How do I contact Ian Watt for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, and the business contact is also listed on his website.
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