ixdoll (@ixdoll), a Hong Kong toy channel run by toy designer Ma Fai, posts long-form videos on vintage and collectible toys, Gundam builds and unboxings. The channel has about 7,150 subscribers and a median of roughly 2,400 views per video. It has been inactive for over a year, and a sponsored integration is estimated at $150 to $250 per video.
Hong Kong collectible toy channel with a loyal, niche Cantonese audience
- Median of about 2,400 views per video across 254 uploads
- Long-form toy reviews averaging roughly 10 minutes each
- Estimated $150 to $250 per sponsored video, about $60 to $100 CPM equivalent at $20 to $35 per 1,000 views, versus $10 to $30 for paid ads
Brand fit report
Content
- Formats
- unboxing, long-form review, interview, DIY tutorial
- Tone
- enthusiastic, conversational
- Language
- Chinese
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 12 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- collectible toys, designer toys
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel description lists an office contact for business enquiries.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Video titles and descriptions cover toys, model kits and collectibles with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 7.2k | 2.4k | 0 |
Benchmark score: 43 / 100
Public rule, same for everyone. How it works.
Recent videos
▶[ ToysDaddy ] 今期特稿 │ 第一隻由雞蛋生出嚟嘅高達模型 · 1.2k views
▶[ ToysDaddy ] 最速開箱│METALBUILD Hi Nu Gundam 最速開箱 · 16k views
▶[ ToysDaddy ] 今期特稿 │ 庵野秀明宇宙 Ultraman～由宅男變身而成的救世主 [ 下面附時碼搜尋表 · 893 viewsLast three uploads, latest 1525 days ago.
【ToysDaddy】 由香港玩具設計師「馬輝」講吓佢儲咗廿幾年既玩具同玩具小歷史。亦會分享一下身為三條化骨龍嘅爹哋，點樣捐窿捐罅為屋企既大帝準備有益又好玩嘅玩具。仲會話你知點樣由設計、打辦、甚至生產一件玩具俾你屋企嘅小朋友，啱晒鍾意玩具又同樣作為父母嘅你。 【IxDoll 官方頻道 】 妹頭設計師- 馬輝 (人稱妹頭爸爸) ，由鍾意玩玩具到後來設計自己嘅玩具，多年前創作出《妹頭與發仔》兩姐弟並成立咗玩具品牌IxDoll。近幾年間不斷參加各地嘅玩具展覽, 亦幸運咁得到大家嘅愛戴同支持。 年前IxDoll 亦分開始同其他嘅品牌合作，創作出一系列聯乘產品，當中包括日本動漫《四葉草妹妹》《初音未來》，仲有迪士尼嘅《怪獸公司BOO》《米奇老鼠- 90周年版》《小熊維妮》同《小飛象》等等⋯ 喺「IxDoll官方頻道」你除咗會得到第一手嘅妹頭資訊、仲可以睇我哋嘅DIY教室學吓點整小配件同點樣照顧好妹頭㗎！ ≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡ For Business enquiries, please contact 【office@ixtee.com】
About ixdoll
ixdoll is a Hong Kong YouTube channel run by toy designer Ma Fai, known to fans as the Muichan father. The channel has about 7,150 subscribers and over 250 videos, mostly in Cantonese. Content covers toy history, Gundam and robot model builds, vintage collectible unboxings, interviews with local toy shop owners and designers, and DIY tutorials for its own doll line.
The creator's channel description states that his work spans designing and producing toys. Viewers are estimated to be adult collectors and hobbyists in Hong Kong and surrounding Cantonese-speaking markets; this audience profile is an estimate, not measured data. Recent uploads stopped in 2022, so reach should be evaluated on archived content.
Brands seeking hobby or collectible audiences in Hong Kong can book a sponsored video for an estimated $150 to $250. At roughly $20 to $35 per 1,000 views, the effective CPM is well above the $10 to $30 typical for paid ads, so this is best suited to niche product launches rather than broad reach.
Written from ixdoll's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ixdoll can edit or remove this page at any time.
Questions about ixdoll
How much does ixdoll charge for a sponsored video?
An estimated $150 to $250 per sponsored video, based on a median of about 2,400 views and a rate of $20 to $35 per 1,000 views, with a minimum floor applied. Final pricing depends on the integration and on whether the creator is still producing content.
What does ixdoll post about on YouTube?
ixdoll posts Cantonese-language videos on collectible toys, Gundam and robot model kits, vintage toy history, unboxings, interviews with toy designers and shop owners, and DIY tutorials for its own doll line.
How do I contact ixdoll for a brand deal?
The channel lists an office email for business enquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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