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Grit, hosted by Joubin Mirzadegan, go-to-market operating partner at Kleiner Perkins, interviews leaders building and scaling world-class organizations, including AI, cybersecurity and fintech founders. It has 296 episodes released about every 14 days, with a median length near 63 minutes. Estimated downloads are roughly 5,000 to 25,000 per episode (estimated), implying a rate of about $120 to $625 per episode.

Why brands sponsor Grit

Executive-level founder interviews on scaling enterprise technology companies

  • 296 episodes of long-form interviews with CEOs and founders of major technology companies
  • Median episode length near 63 minutes gives sponsors room for a full host-read segment
  • Apple Podcasts rating of 4.9 across 194 ratings signals a highly engaged listener base
Best forB2B software and SaaS toolscybersecurity and AI infrastructure services
Watch forThe show is published by a venture firm and is not sponsored, so sponsorship may need careful editorial alignment.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Technology40%
Formats
interview, founder conversation
Tone
analytical, polished
Language
English
Production
Studio production
Typical length
50 to 70 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 194 Apple ratings fall in the 50 to 200 band (2,000 to 8,000) and the 200 to 1,000 band starts just above it, shifted up for a show with a high Podcast Index popularity score of 9, a 296-episode back catalog and a venture firm host platform, giving a 5,000 to 25,000 range.
Audience asks abouthow leading companies scale go-to-markethow founders use AI in their operationswhat decisions shaped top technology companies
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
25%women
75%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Kleiner Perkins
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by Kleiner Perkins, its own venture capital firm, as brand content.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover AI, cybersecurity, fintech and Pentagon technology leadership with no explicit flag; the feed marks the show as not explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 68 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 14 days ago, a new one about every 14 days.

Grit explores what it takes to create, build, and scale world-class organizations. It features weekly episodes highlighting the leaders who are pushing their companies to make a difference. This series is hosted by Joubin Mirzadegan, go to market operating partner at Kleiner Perkins, a venture capital firm investing in history-making founders.
Grit's own show description from the podcast feed

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About Grit

Grit is a weekly interview podcast from Kleiner Perkins, hosted by Joubin Mirzadegan, the firm's go-to-market operating partner. According to the feed and the Kleiner Perkins website, each episode features leaders building and scaling world-class organizations, with recent guests including the COO of Vercel and the CEOs of Arena, Circle and Glean.

The show has published 296 episodes since April 2020 at a cadence of roughly every 14 days, with a median episode length of about 63 minutes. Apple Podcasts lists a 4.9 average rating from 194 ratings. Listeners are estimated, not measured, to be business and technology professionals, and the estimated audience is 5,000 to 25,000 downloads per episode.

No outside sponsors were found in the feed. Based on the estimate, a host-read placement is priced at roughly $120 to $625 per episode, suiting B2B software and AI infrastructure brands seeking an executive audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Grit can edit or remove this page at any time.

Questions about Grit

How much does Grit charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is roughly $120 to $625 per episode. Final pricing depends on the show's own terms and the sponsorship package.

What is Grit about?

Grit is an interview podcast hosted by Joubin Mirzadegan of Kleiner Perkins. It features leaders of technology and business companies discussing how they build and scale their organizations.

How do I contact Grit about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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