Starbooked

ジョンソン暮らしチャンネル

@johnson_kurashi · JP · JA

Johnson Kurashi Channel (@johnson_kurashi), run by Johnson Homes in Sapporo, Japan, shares room tours, interior styling and renovation content. The channel has about 4,700 subscribers and a median of roughly 3,400 views per video, with around three uploads a month. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book ジョンソン暮らしチャンネル

Sapporo room tours that reach home buyers and renovation shoppers

  • Median of about 3,400 views per video across the last 30 uploads
  • Most recent Shorts reached 200,000+ views, showing occasional breakout reach
  • Roughly 23 uploads in the past year, a steady pace for a home-focused channel
Best forhome furnishing brandsinterior and lighting productsrenovation and home service campaigns
Watch forMedian views are modest, and the channel promotes its parent company heavily, so independent sponsorship history is thin.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden70%
Real Estate20%
Lifestyle10%
Formats
room tour, short-form room tour, renovation showcase, brand commercial
Tone
calm, informative
Language
Japanese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 8 to 25 minutes for long-form

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow the home was designed and furnishedwhere furniture and lighting were boughtwhat a renovation costs and how long it takes
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
65%women
35%men
Countries
🇯🇵 Japan95%
🇺🇸 United States3%
Other2%
LanguagesJapanese 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
home builder services, home renovation, furniture and interiors
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own parent company's home, renovation and interior businesses.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover room tours and renovation showcases with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.7k3.4k3
Instagram–––
TikTok–––

Benchmark score: 54 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 43 days ago.

札幌市のライフスタイルメーカー、ジョンソンホームズがお届けする 毎日の暮らしがもっと楽しくなるチャンネルです。 ▼ジョンソンホームズ 公式ホームページ https://www.johnsonhome.co.jp/ こちらのチャンネルでは、ジョンソンホームズがつくった住まいや インテリアコーディネート、お手入れ術などを発信していきます。 みなさま、いつもご視聴いただきありがとうございます! コメント、チャンネル登録、いただけるとさらに嬉しいです! SNSでもライフスタイル情報を更新中! ▼公式Instagram https://www.instagram.com/johnson_homes/?hl=ja ▼公式TikTok https://www.tiktok.com/@johnson_homes ジョンソンホームズは住宅、インテリア、飲食事業を展開する 幸せな暮らしを提案する、総合ライフスタイルメーカーです。 #ルームツアー #新築戸建て #リノベーション
ジョンソン暮らしチャンネル's own profile description on YouTube

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About ジョンソン暮らしチャンネル

Johnson Kurashi Channel is the YouTube channel of Johnson Homes, a Sapporo-based lifestyle builder, according to its website. It posts room tours of staff homes, renovation showcases, interior styling tips and short-form clips, often in calm, informative formats that focus on design choices and layouts.

The audience is estimated to be mostly Japanese-speaking adults in their late twenties to forties, interested in home design, renovation and Hokkaido housing. The channel has about 4,700 subscribers and a median of roughly 3,400 views per video, with a few recent Shorts exceeding 200,000 views.

The channel suits furniture, lighting and interior brands targeting Japanese home buyers. Estimated sponsored rates are $150 to $250 per video, which is around $20 to $35 CPM on median views, a comparable cost to paid ads at $10 to $30 CPM.

Written from ジョンソン暮らしチャンネル's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ジョンソン暮らしチャンネル can edit or remove this page at any time.

Questions about ジョンソン暮らしチャンネル

How much does Johnson Kurashi Channel charge for a sponsored video?

Based on its median views, an estimated sponsored integration costs $150 to $250 per video, using a $20 to $35 per 1,000 median views rate. Rates are indicative, and the channel has no recorded sponsorships, so confirm pricing directly.

What does Johnson Kurashi Channel post about on YouTube?

The channel posts room tours of homes built by Johnson Homes staff, renovation showcases, interior styling and short clips. Content centers on home design, layouts, furniture and lifestyle in Hokkaido, mostly in Japanese.

How do I contact Johnson Kurashi Channel for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the channel's website at johnsonhome.co.jp lists general contact options.

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