Starbooked

RoomTripルームトリップ

@roomtrip2961 · JP · JA

RoomTrip (@roomtrip2961) is a Japanese interior design channel with about 89,000 subscribers and a median of roughly 31,600 views per video. It posts Nitori, IKEA and Muji product roundups and room layout guides, about five uploads in the last 90 days, plus short layout clips. Estimated rate is $630 to $1,100 per sponsored video. Its website, roomtrip.jp, is an interior magazine.

Why brands book RoomTripルームトリップ

Long-form furniture roundups that reach Japanese home shoppers actively choosing products

  • Median of about 31,600 views per video, with 89,000 subscribers and a 90th percentile near 140,000 views.
  • Retail roundup format already features Nitori, IKEA and Muji items, so product placement fits viewer expectations.
  • Back catalog performs: a Nitori furniture video reached 2.5 million views and a Muji video 1.6 million.
Best forfurniture and storage launcheshome lighting and electronics
Watch forLong videos appear only every two to three weeks, and the audience is Japanese-language.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden70%
Style & Fashion15%
Shopping15%
Formats
store walkthrough roundups, room layout guides, short layout clips
Tone
practical, calm
Language
Japanese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
20 to 35 minutes

Audience

Commercial intent80/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement0.6%
Likes and comments per view on recent videos
Audience asks aboutwhich Nitori or IKEA items are worth buyinghow to arrange furniture in a small living roominterior ideas on a low budget
Age
20%18-24
40%25-34
28%35-44
12%45+
Gender
60%women
40%men
Countries
🇯🇵 Japan92%
Other8%
LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
furniture, home storage, lighting
Affiliate links
No

No sponsorship disclosures found in the last 50 videos, though the Nitori 2026 autumn and winter exhibition video says the channel was invited to the showing.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles are product roundups and room layouts, for example the Nitori 41 new items video, with nothing flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube89k32k5
Instagram–––

Benchmark score: 67 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers44 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform18 / 20

Recent videos

Last three uploads, latest 14 days ago.

このチャンネルでは暮らしに役立つインテリアの情報を発信していきます。 みなさんの新しい暮らしのインテリア選びの参考になれば嬉しいです。 ------------------------------------------- 【チャンネル登録】 http://www.youtube.com/channel/UCZnPyl8vIG9rWYl4vwQHlAA?sub_confirmation=1 ------------------------------------------- 【リンク】 ▼Web http://roomtrip.jp/ ▼Instagram https://www.instagram.com/room_trip_1/
RoomTripルームトリップ's own profile description on YouTube

Are you RoomTripルームトリップ? Claim or remove this profile.

About RoomTripルームトリップ

RoomTrip is a Japanese interior channel run alongside the interior magazine site roomtrip.jp. Videos are mostly 15 to 40 minutes: store walkthroughs of Nitori, IKEA and Muji furniture, curated lists of 20 to 40 items, and layout guides for rooms from 6 to 14 tatami mats. Short clips under a minute answer viewer layout requests. The channel has 89,000 subscribers and a median of about 31,600 views, with an upload roughly every two to three weeks.

Audience figures are estimates: viewers are likely Japanese renters and first-time home furnishers planning a move or a new apartment. No sponsorship disclosures were found, though Nitori invited the channel to product exhibitions, so retail and home brands are a natural fit.

The estimated rate is $630 to $1,100 per sponsored video, a CPM of $20 to $35 compared with $10 to $30 typical for paid ads. Book RoomTrip if you sell furniture, storage, lighting or home electronics to Japanese shoppers.

Written from RoomTripルームトリップ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. RoomTripルームトリップ can edit or remove this page at any time.

Questions about RoomTripルームトリップ

How much does RoomTrip charge for a sponsored video?

Starbooked estimates $630 to $1,100 per sponsored video, based on a median of about 31,600 views and $20 to $35 per 1,000 views. Actual quotes depend on scope and usage rights.

What does RoomTrip post about on YouTube?

RoomTrip posts Japanese interior content: Nitori, IKEA and Muji product roundups, room layout examples for small apartments and LDK spaces, lighting advice, and short layout clips answering viewer requests.

How do I contact RoomTrip for a brand deal?

No email is listed on the channel, but it links to roomtrip.jp and Instagram. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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