Starbooked

Joyful Pets

@joyfulpets · US · EN

Joyful Pets (@joyfulpets), a US-based pet rehoming channel, posts short adoption profiles of dogs, cats and other pets seeking new homes. With about 7,700 subscribers and a median of roughly 470 views per video, it publishes around 50 uploads a year. Sponsored placements are priced at $4 to $8 per 1,000 median views, or about $150 to $250 per video.

Why brands book Joyful

Reach pet-loving families through a steady stream of adoption profiles

  • About 7,700 subscribers and 1.17 million lifetime views on a channel posting around 50 videos a year
  • Shorts make up 96 percent of uploads, with a median of about 470 views per video
  • Engagement of 12.7 percent, with a like rate of 11.6 percent, suggests an attentive viewer base
Best forpet supply brandsanimal welfare campaignspet insurance awareness
Watch forViews are modest and the content is adoption-focused, so commercial pet messaging may feel out of place.

Brand fit report

Content

Topics, IAB taxonomy
Pets90%
Lifestyle10%
Formats
short adoption profile videos, photo and clip montages, monthly adoption recap
Tone
warm, earnest
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 50 comments
Engagement12.7%
Likes and comments per view on recent videos
Audience asks abouthow to adopt a specific petwhere a featured pet is locatedadoption fees and requirements
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
60%women
40%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles such as "Meet Oliver! A Senior Maltipoo in Pennsylvania" are wholesome adoption profiles with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7.7k47250

Benchmark score: 39 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest today.

Welcome to Joyful Pets! 🐾 Our channel is dedicated to family-to-family pet rehoming, celebrating the journey of beloved pets - dogs, cats, birds, rabbits, and ferrets - from one caring home to another. We're passionate about facilitating connections that ensure every pet continues to thrive in a loving environment filled with happiness. 🏡 Interested in adopting or want to learn more about our furry, feathered, and fabulous friends? Reach out to us at adopt@joyfulpets.com. We're here to help you find the perfect match. Plus, by subscribing, you'll join our loving community and support our miss
Joyful Pets's own profile description on YouTube

Are you Joyful Pets? Claim or remove this profile.

About Joyful Pets

Joyful Pets is a US pet rehoming channel that publishes short profiles of dogs, cats, rabbits and other animals looking for new homes. Most uploads are Shorts under a minute, typically about 50 per year, each introducing one pet by name, age, breed and location. The channel's audience appears to be pet adopters and animal welfare supporters, though this is an estimate based on content rather than verified analytics.

The channel has about 7,700 subscribers and a median of roughly 470 views per video. Engagement is comparatively strong, with a like rate near 12 percent, and no sponsorships were found in recent uploads. Estimated sponsored rates are $4 to $8 per 1,000 median views, or about $150 to $250 per video, which compares with typical paid ad CPMs of $10 to $30.

This channel suits brands in pet supplies, animal welfare and pet services that want to be associated with adoption and rescue causes.

Written from Joyful Pets's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Joyful Pets can edit or remove this page at any time.

Questions about Joyful

How much does Joyful Pets charge for a sponsored video?

Based on a median of about 470 views and a Shorts-heavy catalog, the estimated range is $150 to $250 per video. Rates are approximate and depend on the scope of the integration and the creator's availability.

What does Joyful Pets post about on YouTube?

Joyful Pets posts short adoption profiles of rehomed dogs, cats and other pets, usually under a minute each. Each video introduces one animal with its age, breed and current location to encourage adoption.

How do I contact Joyful Pets for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the channel also lists an adoption email address on its page.

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