Katelyn Matheson
Katelyn Matheson (@katematheson) is a cake and cookie decorator based in Australia who makes buttercream cake, cupcake and sugar biscuit tutorials. Her channel has about 3,400 subscribers and a median of roughly 450 views per video, with uploads now paused for over two years. Sponsored integrations are estimated at $150 to $250 per video.
Australian cake decorator whose tutorials suit bakeware and baking supply brands
- About 3,400 subscribers and a median of roughly 450 views per long-form video
- Recent tutorials name specific baking tools and brands in their descriptions
- Estimated rate of $150 to $250 per video, around $20 to $35 CPM on median views
Brand fit report
Content
- Formats
- long-form tutorial, short vertical clip, livestream
- Tone
- friendly, playful
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 4 to 10 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- baking supplies, cake decorating tools, food coloring, fondant
- Affiliate links
- No
Video descriptions credit tools and brands such as Boxxd, Colour Mill and Bakels Fondant, but no sponsorship disclosures found in the last 50 videos; product credits appear to be informal.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is baking tutorials with no flagged material in the recent titles, such as Birthday Sugar Cookies or Halloween Coffin Cookies.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3.4k | 453 | 0 |
Benchmark score: 17 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Making Easter Biscuits · 143 views
▶Katelyn Matheson Live Stream · 0 views
▶Birthday Sugar Cookies · 741 viewsLast three uploads, latest 937 days ago.
CUPCAKES//CAKES//BISCUITS Lover of all things sweet For all custom cake/cupcake/biscuit enquiries in Melbourne, please visit our Point Cook store or simply email: sales@ccbk.com.au
About Katelyn Matheson
Katelyn Matheson posts cake, cupcake and sugar biscuit tutorials on YouTube, with a focus on buttercream finishes, fondant decorations and seasonal designs such as Halloween and Christmas cookies. Her videos are filmed in a home-style baking setup and typically run four to ten minutes, with some Shorts. The channel is linked to a small custom baking business in Melbourne, Australia, according to the channel description.
The audience is most likely made up of home bakers and hobby decorators, estimated to be mostly women aged 25 to 44 in Australia. Engagement is modest, with a median of about 450 views per video, and no new uploads in the past 365 days, so it suits brands looking for niche, lower-cost tutorial placements rather than mass reach.
Brand work visible on the channel is limited to tool and ingredient credits in video descriptions, with no formal sponsorships detected. At an estimated $150 to $250 per video, the cost works out to roughly $20 to $35 CPM on median views, which compares with $10 to $30 CPM for typical paid ads. Bakeware and cake-supply brands testing creator partnerships in Australia may find it a fit.
Written from Katelyn Matheson's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Katelyn Matheson can edit or remove this page at any time.
Questions about Katelyn
How much does Katelyn Matheson charge for a sponsored video?
Based on her median views of about 450 per video, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates from public channel data, and the creator's own quote may differ.
What does Katelyn Matheson post about on YouTube?
She posts cake, cupcake and sugar biscuit tutorials, including buttercream cakes, fondant decorations and seasonal cookies for holidays such as Halloween and Christmas. Most videos are home baking walkthroughs with tool and brand credits in the descriptions.
How do I contact Katelyn Matheson for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can also be booked through Starbooked directly.
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