Starbooked

Kayo Kayo 佐藤かよ 카요카요

@kayosato · JP · JA

Kayo Kayo (佐藤かよ, @kayosato) is a Japanese YouTuber who posts makeup, beauty, Korean travel vlogs and lifestyle videos. The channel has about 14,700 subscribers and a median of roughly 9,200 views per video. Uploads have paused since mid-2023, and the rate range is $150 to $250 per video for sponsored integrations.

Why brands book Kayo

Japanese beauty audience with strong Shorts reach, 1.2M views on a single clip

  • Median of about 9,200 views per long-form video across the last 30 uploads
  • Top Short reached 1,218,695 views, showing viral reach beyond subscribers
  • Rate of $150 to $250 per video is well under typical long-form beauty integrations
Best forcosmetics launches in JapanKorean beauty and skincare product trials
Watch forNo uploads in the past 365 days and no sponsored work seen, so activity needs confirming first.

Brand fit report

Content

Topics, IAB taxonomy
Beauty45%
Travel25%
Lifestyle20%
Entertainment10%
Formats
long-form vlog, makeup tutorial, YouTube Shorts clips
Tone
candid, upbeat
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 15 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutwhich cosmetics she recommendswhere to shop in Seoul and Shin-Okubobeauty clinic treatments in Korea
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
75%women
25%men
Countries
🇯🇵 Japan85%
🇰🇷 South Korea5%
🇺🇸 United States3%
LanguagesJapanese 95%Korean 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover makeup, Korean travel, cosmetic clinic treatments and a clip about a creator's personal experiences, with no adult or violent content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube15k9.2k0

Benchmark score: 53 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 1219 days ago.

💕💙💕💙💕 皆さんこんにちは、佐藤かよです。 これからどんどん好きなものを発信していくので 高評価、購読登録よろしくお願いします🙇🏻‍♀️ 挑戦してほしいことや、試してもらいたいコスメなどのリクエスト、コメントも楽しみにしています💕 【YouTubeのお問い合わせ・お仕事依頼はこちら】 info@asiapro.co.jp
Kayo Kayo 佐藤かよ 카요카요's own profile description on YouTube

Are you Kayo Kayo 佐藤かよ 카요카요? Claim or remove this profile.

About Kayo Kayo 佐藤かよ 카요카요

Kayo Kayo (佐藤かよ) is a Japanese creator on YouTube who posts makeup tutorials, beauty reviews, Korean travel vlogs and lifestyle commentary. Most videos are long-form, typically 8 to 15 minutes, filmed on camera in a low-production style. The channel has about 14,700 subscribers and a median of roughly 9,200 views per video. Shorts make up about a quarter of uploads, and the most-watched clips are cut from longer conversations.

The audience appears to be primarily Japanese-speaking women, mostly in their 20s and 30s, based on the content and language. These are estimates from channel content, not verified analytics. Uploads have slowed sharply, with none in the last 365 days, so recent activity should be checked before booking.

No sponsored videos were found in the last 50 uploads. At an estimated rate of $150 to $250 per video, the cost works out to roughly $16 to $27 per 1,000 median views, compared with $10 to $30 CPM for typical paid ads. Brands seeking Japanese beauty audiences on a small budget should consider this channel.

Written from Kayo Kayo 佐藤かよ 카요카요's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Kayo Kayo 佐藤かよ 카요카요 can edit or remove this page at any time.

Questions about Kayo

How much does Kayo Kayo charge for a sponsored video?

Based on the channel's median views, a sponsored video is estimated at $150 to $250 per video. This is a rule-based estimate, not a confirmed rate. Contact details unlock on Starbooked for $0.80.

What does Kayo Kayo post about on YouTube?

Kayo Kayo posts makeup tutorials, beauty product reviews, Korean travel vlogs and lifestyle videos in Japanese. Shorts clips are cut from longer conversations and talk candidly about personal experiences.

How do I contact Kayo Kayo for a brand deal?

The creator's business contact is listed on the channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked directly through Starbooked.

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