Starbooked

Khushi NotOnlyMakeup

@khushinotonlymakeup · IN · EN

Khushi (@khushinotonlymakeup) is a YouTube creator from Kolkata, India, posting beauty, fashion, travel and lifestyle videos. She has about 17,200 subscribers and a median of roughly 1,300 views per video, with about 36 uploads a year, mostly Shorts. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Khushi

Kolkata beauty and fashion creator with 17,200 subscribers and fast-turning Shorts

  • Median of about 1,259 views per video across 617 uploads since 2012
  • Seven uploads in the last 90 days, with a Shorts share of 68 percent
  • Recent Shorts reached over 5,000 views on budget fashion and makeup finds
Best forbudget beauty launches in Indiasun care and travel essentials
Watch forMedian views are low relative to subscriber count, so reach per video is modest.

Brand fit report

Content

Topics, IAB taxonomy
Beauty40%
Fashion35%
Travel15%
Lifestyle10%
Formats
YouTube Shorts hauls, short product reviews, travel vlogs, swatch demonstrations
Tone
casual, friendly
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutwhich budget products are worth buyingwhere to shop in Kolkata and Thailandhow to style outfits for travel
Age
40%18-24
40%25-34
12%35-44
8%45+
Gender
85%women
15%men
Countries
🇮🇳 India70%
🇺🇸 United States8%
🇬🇧 United Kingdom6%
Thailand4%
LanguagesEnglish 85%Hindi 15%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
beauty products, fashion accessories, footwear, apparel
Affiliate links
Yes

Recent titles such as "Vacation Capsule Wardrobe With Crop Tops | Khushi NotOnlyMakeup #flipkart" and product links in descriptions suggest affiliate and marketplace-linked content, but no sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is beauty, fashion and travel with no flagged themes in the recent titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube17k1.3k7
X–––
Instagram–––

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days7 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 1 days ago.

Hi Everyone, I am Khushi from Calcutta, India. In my Youtube channel you can see Beauty, Fashion, Travel, Lifestyle, Food and MORE..... I love to share my experiences, tips, advises which I have learned with time. Please LIKE, COMMENT & SUBSCRIBE to help me stay motivated and keep making more videos for you. I also have an active beauty blog, called Not Only Makeup. Link below- http://notonlymakeup.net/ ____ New Video EVERY Friday! ___ For regular insights into my daily life- Please follow me on- Blog: http://notonlymakeup.net Facebook – https://www.facebook.com/notonlymakeupblog Insta
Khushi NotOnlyMakeup's own profile description on YouTube

Are you Khushi NotOnlyMakeup? Claim or remove this profile.

About Khushi NotOnlyMakeup

Khushi of Not Only Makeup posts beauty, fashion, travel and lifestyle content from Kolkata, India, on her YouTube channel @khushinotonlymakeup. Most of her output is short-form, with budget product reviews, shopping hauls and quick travel guides, and she uploads often, with about 36 videos in the past year. Her website describes her as an active beauty blog author, and the site is currently suspended.

Her audience is estimated to be mostly young women in India, with smaller viewer groups in the United States, the United Kingdom and Thailand. Viewers tend to come for affordable product picks and shopping advice, and her recent Shorts show the strongest reach.

At a median of about 1,259 views, sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views. That compares with typical paid social CPMs of $10 per 1,000 for broad targeting, so the rate is only competitive for brands focused on budget beauty, fashion or Indian shoppers.

Written from Khushi NotOnlyMakeup's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Khushi NotOnlyMakeup can edit or remove this page at any time.

Questions about Khushi

How much does Khushi NotOnlyMakeup charge for a sponsored video?

Based on her median Shorts views, an estimated sponsored integration costs $150 to $250 per video. This is an estimate from view data, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does Khushi NotOnlyMakeup post about on YouTube?

She posts beauty reviews, fashion and shopping hauls, travel vlogs from India and Thailand, and lifestyle content. Most recent videos are short, under a minute, and focus on budget products from Indian retailers.

How do I contact Khushi NotOnlyMakeup for a brand deal?

Her public profile lists a PR and enquiry email. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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