KnittingHelp.com (@knittinghelp) is a US knitting and crochet tutorial channel run by Amy and Sheldon Finlay, according to its website. It has about 62,000 subscribers and a median of 7,400 views per video, but has posted roughly one video in the past year. Sponsored integrations run about $150 to $260 per video. Its library of short stitch demos is the distinctive draw.
Evergreen knitting tutorials with a long archive of search-driven views for yarn and tool brands.
- About 62,000 subscribers and 17.5 million lifetime views across 123 videos show lasting demand for knitting instruction.
- Median video draws about 7,400 views, and top tutorials reach 147,000 to 357,000.
- Most recent uploads are short how-to clips of 1 to 3 minutes that suit product-in-use mentions.
Brand fit report
Content
- Formats
- short stitch demonstrations, step-by-step tutorials, live show recordings
- Tone
- instructive, calm
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 1 to 3 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- yarn, knitting needles, craft supplies
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the website promotes its own MakerMatter shop and offers advertising and sponsorship slots.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Video titles such as 'Crochet Decreases: Decrease 2 Stitches in Double Crochet' are instructional with nothing flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 28 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Stuck in a Rut? 6 Ways to Know What to Knit Next (and What Y · 472 views
▶Trapping the Yarn (Continental) KnittingHelp.com · 24k views
▶Trapping the Yarn (English) - KnittingHelp.com · 5.6k viewsLast three uploads, latest 11 days ago.
Learn to knit with over 170 free online knitting videos at http://www.knittinghelp.com. Follow us on twitter at http://twitter.com/knittinghelp. There is also an iPhone/iPod app of all 150+ videos available in the app store: http://itunes.apple.com/us/app/knittinghelp-video-reference/id405889801?mt=8
About KnittingHelp.com
KnittingHelp.com is a US knitting and crochet instruction channel built by Amy and Sheldon Finlay, who say on their website that Amy makes the videos and Sheldon runs the site. Most videos are short, plain demonstrations of single techniques such as bind offs, foundation rows and crochet decreases, usually one to three minutes long.
The channel has about 62,000 subscribers and 17.5 million lifetime views. A typical video gets about 7,400 views, with a few tutorials far higher. Uploads are infrequent now, about one in the last year. Audience details are Starbooked estimates, not creator-provided data, and suggest mostly US learners who are new or returning to knitting.
A sponsored integration is estimated at $150 to $260 per video, a CPM of $20 to $35 per 1,000 views against the $10 to $30 typical of paid ads. It suits yarn, needle, kit and craft-app brands that want evergreen how-to placement, provided they accept a slow posting schedule.
Written from KnittingHelp.com's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. KnittingHelp.com can edit or remove this page at any time.
Questions about KnittingHelp.com
How much does KnittingHelp.com charge for a sponsored video?
Starbooked estimates $150 to $260 per sponsored video, based on a median of about 7,400 views at $20 to $35 per 1,000 views. Final pricing is set by the creator.
What does KnittingHelp.com post about on YouTube?
Short, step-by-step knitting and crochet tutorials covering cast-ons, bind offs, increases, decreases and stitch variations, plus occasional live show recordings and personal updates on creative motivation.
How do I contact KnittingHelp.com for a brand deal?
Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. The channel's website also lists a business and advertising inquiry address.
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