Starbooked

Caro Fummeley (@carosfummeley), a knitting and crochet creator based in Germany, makes tutorials, tool reviews and yarn news for about 55,300 subscribers, with a median of roughly 8,400 views per video. She uploads about nine videos a year, mostly short Shorts. Sponsored integrations run about $150 to $250 per video. Her channel also covers her own knitting book.

Why brands book Caros

German knitting and crochet audience with strong Shorts reach, up to 107,000 views

  • Median of about 8,400 views per video, with a 90th percentile near 63,500 views.
  • Her crochet beginner clip 'Du verstehst die Anleitung nicht? Ich zeig's dir!' reached about 107,000 views.
  • Sponsored integrations at $150 to $250 per video, roughly $20 to $35 CPM on long-form, comparing well with $10 to $30 paid ad CPM.
Best foryarn and craft brandsbeginner craft kitsbook and pattern launches
Watch forUpload pace is slow, about nine videos a year, and Shorts make up most views.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests75%
Home & Garden10%
Shopping15%
Formats
short vertical tutorial clips, step-by-step written-pattern walkthroughs, monthly yarn news recaps
Tone
friendly, practical
Language
German
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 8 to 20 minutes for long-form tutorials and news

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement1.8%
Likes and comments per view on recent videos
Audience asks abouthow to read a knitting or crochet patternwhich stitch to learn firstwhich yarn or needles to buy
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
90%women
10%men
Countries
🇩🇪 Germany80%
🇦🇹 Austria8%
🇨🇭 Switzerland6%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
craft books, label printers and storage accessories, knitting machines
Affiliate links
Yes

The video 'Ciao Wollchaos! Beschrifte deine Boxen! #stricken #häkeln' carries an [Werbung] label and an Amazon affiliate link for a label printer, and 'Buchgeburtstag! "Stricken mit Sockenwolle für die Kleinen" ist da!' links to her own book with affiliate links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions cover knitting, crochet and yarn news with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube55k8.4k1

Benchmark score: 31 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers19 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform11 / 20

Recent videos

Last three uploads, latest 64 days ago.

Herzlich Willkommen auf dem Kanal von Caros Fummeley! Ich bin Caro, wollverrückt und mit Leib und Seele begeisterte Fummlerin. Ich liebe Wolle und Fasern und probiere gern neue Trends und Materialien aus. Auf diesem Kanal teile ich meine Tutorials und Infos rund um die Themen Stricken und Häkeln mit dir. Falls du eine Anleitung nacharbeitest, verlinke mich unbedingt auf Facebook oder Instagram und nutze den Hashtag #meinefummeley. Abonniere meinen Kanal, wenn du regelmäßig meine Anleitungen und Ideen sehen möchtest. Viel Spaß beim Stöbern und bei deinen Fummeleyen wünscht Caro Impressum
Caros Fummeley's own profile description on YouTube

Are you Caros Fummeley? Claim or remove this profile.

About Caros Fummeley

Caro Fummeley is a German knitting and crochet creator who runs the channel @carosfummeley from Hannover. Her channel has about 55,300 subscribers and 186 videos. Most of her output is short vertical tutorials that teach stitches and pattern reading in plain language, with occasional longer videos covering monthly yarn news, tool tests and her own book. Her uploads come about nine times a year, and her median video gets roughly 8,400 views, with Shorts making up most of the channel.

The audience is estimated to be mostly German-speaking adults, with women making up the large majority of viewers. Brand work so far includes affiliate links for craft tools and a flagged advertising video for a label printer, along with promotion for her own knitting book, which the website states is her first. Estimated rates are $150 to $250 per sponsored video. That works out to about $20 to $35 CPM on long-form content, which compares with $10 to $30 for typical paid ads.

Craft suppliers, yarn shops and publishers looking for a German-language audience that follows practical tutorials should consider booking her.

Written from Caros Fummeley's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Caros Fummeley can edit or remove this page at any time.

Questions about Caros

How much does Caro Fummeley charge for a sponsored video?

Based on her median views, Caro Fummeley's estimated rate is $150 to $250 per sponsored video, computed from Shorts-based pricing. Final rates depend on the format and usage rights. Contact details unlock on Starbooked for $0.80.

What does Caro Fummeley post about on YouTube?

Caro Fummeley posts German-language knitting and crochet tutorials, mostly short clips teaching single stitches and pattern reading. She also covers monthly yarn and craft news, tool reviews and updates on her own knitting book.

How do I contact Caro Fummeley for a brand deal?

Her public contact details are listed on her channel. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.

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