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KQED's Forum

Podcast · www.kqed.org/forum · US · EN
Hosted by Alexis Madrigal, Mina Kim

KQED's Forum is a daily public affairs talk show from KQED in the San Francisco Bay Area, hosted by Alexis Madrigal and Mina Kim. It covers Bay Area and California news, politics, culture and society. The feed lists 1,000 episodes, updated daily, with a median length of about 55 minutes. Estimated downloads per episode are 5,000 to 25,000 (estimated), at a rate of roughly $90 to $630 per host-read mid-roll ad.

Why brands sponsor KQED's Forum

Daily Bay Area public affairs talk with an established public broadcaster audience

  • Runs daily, Monday through Friday, with a long-running archive of about 1,000 episodes
  • Interview and call-in format with thoughtful, analytical discussion of California politics and culture
  • Apple Podcasts rating of 4.3 from 734 ratings, with the KQED name behind it
Best forregional brand awarenesscivic and education campaignsBay Area consumer launches
Watch forHeavy political and investigative coverage means placements need careful context and may not suit every brand.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics60%
Society25%
Arts and Entertainment15%
Formats
interview, call-in discussion, panel discussion
Tone
analytical, conversational
Language
English
Production
Studio production
Typical length
50 to 55 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple Podcasts shows 734 ratings, which points to the 5,000 to 25,000 band, adjusted upward for the high Podcast Index popularity, 1,000 episodes, daily updates and public broadcaster backing, but the 2,001 episode count and the 2005 listing date keep the estimate broad.
Audience asks aboutWhat is happening in California politics?How do Bay Area policies affect residents?What do experts say about current social issues?
Age
10%18-24
20%25-34
20%35-44
50%45+
Gender
50%women
50%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Family friendly
Episode titles cover politics, prisons and abuse investigations (for example 'KQED Investigates Abuse and Retaliation at CA's Largest Women's Prison'), so political and violence exposure is elevated.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago.

Forum tells remarkable and true stories about who we are and where we live. In the first hour, Alexis Madrigal convenes the diverse voices of the Bay Area, before turning to Mina Kim for the second hour to chronicle and center Californians’ experience. In an increasingly divided world, Mina and Alexis host conversations that inform, challenge and unify listeners with big ideas and different…
KQED's Forum's own show description from the podcast feed

Do you make KQED's Forum? Claim or remove this page.

About KQED's Forum

KQED's Forum is a daily talk show from KQED, the public broadcaster in San Francisco, hosted by Alexis Madrigal in the first hour and Mina Kim in the second, according to the feed description. The program covers Bay Area and California news, politics, culture and social issues through interviews and listener calls, with episodes typically running around 55 minutes.

The feed lists 1,000 episodes and Apple Podcasts shows 2,001 episodes with daily updates and a 4.3 average from 734 ratings. Audience figures are estimates, not published numbers: we estimate 5,000 to 25,000 downloads per episode, with listeners likely skewing toward adults over 35 in the Bay Area and wider California.

No sponsors were named in the feed. A host-read mid-roll at the estimated audience would cost roughly $90 to $630 per episode, a range that suits regional consumer brands, civic campaigns and educational organizations seeking a politically engaged local audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. KQED's Forum can edit or remove this page at any time.

Questions about KQED's Forum

How much does KQED's Forum charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost roughly $90 to $630. Rates are estimates from audience signals, not a published price.

What is KQED's Forum about?

KQED's Forum is a daily talk show from the San Francisco public broadcaster covering Bay Area and California news, politics, culture and social issues through interviews and listener calls.

How do I contact KQED's Forum about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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