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THE PETA PODCAST

Hosted by Emil Guillermo

The PETA Podcast, hosted by author and broadcaster Emil Guillermo, covers animal rights news, investigations and activism from PETA's perspective. The weekly show has 100 episodes in its feed, typically runs about 30 minutes, and draws an estimated 2,000 to 8,000 downloads per episode. Host-read sponsorship rates run roughly $40 to $200 per episode.

Why brands sponsor THE PETA PODCAST

Engaged animal-welfare listeners in a weekly show with a 4.6 Apple rating

  • Weekly episodes of about 30 minutes give a predictable slot for host-read messages.
  • 224 Apple ratings with a 4.6 average show a loyal, responsive listener base.
  • Content centers on animal welfare, suited to cruelty-free, pet and ethical product brands.
Best forcruelty-free and vegan product launchespet care brands seeking ethical positioning
Watch forThe show is produced by PETA, so brands should expect alignment with its advocacy positions.

Brand fit report

Content

Topics, IAB taxonomy
Pets35%
News and Politics35%
Science15%
Society and Culture15%
Formats
interview, solo monologue, investigation recap
Tone
advocacy, earnest
Language
English
Production
Clean, edited audio
Typical length
25 to 35 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 55%: 224 Apple ratings (50 to 200 band, shifted only partly as the show is over five years old), weekly cadence, 100 episodes, mid production, PETA-backed promotion, and a niche advocacy audience.
Audience asks aboutWhat is happening in animal testing and research facilities?How do animal cruelty investigations unfold?What can listeners do to support animal rights campaigns?
Age
15%18-24
25%25-34
20%35-44
40%45+
Gender
55%women
45%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed, and the show's own description says it is powered by PETA activism.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Episode titles cover animal cruelty investigations, such as 'Ep. 443: The Monkey Problem at the University of Minnesota', which are sensitive but not graphic in the titles; the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence15 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 12 days ago, a new one about every 7 days.

The PETA Podcast PETA, the world's largest animal rights organization, is 6.5 million strong and growing. This is the place to find out why. Hear from insiders, thought leaders, activists, investigators, politicians, and others why animals need more than kindness—they have the right not to be abused or exploited in any way. Hosted by Emil Guillermo. Powered by PETA activism.
THE PETA PODCAST's own show description from the podcast feed

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About THE PETA PODCAST

The PETA Podcast is a weekly show hosted by author and broadcaster Emil Guillermo, according to the show feed and Apple Podcasts. It covers animal rights news, investigations, legal actions and activism from the perspective of PETA, the animal rights organization. Episodes run about 30 minutes and have been released roughly every seven days, with 100 episodes in the feed.

The show has an Apple Podcasts rating of 4.6 from 224 ratings. Based on those signals, the audience is estimated at 2,000 to 8,000 downloads per episode; this is an estimate, not a published figure. The listener base is likely concentrated in the United States and skews toward adults interested in animal welfare.

No sponsors are visible in the feed, and the show is described as powered by PETA activism. Based on estimated downloads, host-read sponsorship would cost roughly $40 to $200 per episode. The show suits cruelty-free, pet care and ethical consumer brands willing to align with an advocacy show.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. THE PETA PODCAST can edit or remove this page at any time.

Questions about THE PETA PODCAST

How much does The PETA Podcast charge for a podcast sponsorship?

Estimated host-read rates are roughly $40 to $200 per episode, based on an estimated 2,000 to 8,000 downloads at $18 to $25 per thousand. Actual pricing depends on the show's arrangement with its producers.

What is The PETA Podcast about?

The PETA Podcast covers animal rights news, investigations, legal actions and activism. Episodes are hosted by Emil Guillermo and feature interviews and PETA-related reporting.

How do I contact The PETA Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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