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暮らしの発酵ライフスタイルリゾート

@kurashinohakko · JP · JA

Ayumi Sagara (@kurashinohakko), a fermentation lifestyle advisor based in Japan, produces Japanese-language videos on miso, natto, koji and EM-based living for about 34,500 subscribers with median views near 4,800. The channel posts roughly one video a week, with sponsored integrations estimated at $150 to $250 per video, though no paid sponsorships are documented.

Why brands book 暮らしの発酵ライフスタイルリゾート

Japanese fermentation audience with consistent long-form engagement and calm, trusted tone

  • Median views near 4,800 on a channel of about 34,500 subscribers
  • Recent videos reach up to 25,850 views, with engagement near 3.7%
  • Long-form pace of about 12 uploads a year suits detailed product demos
Best fornatural food and fermentation brandswellness and household product campaigns
Watch forMany videos promote the operator's own hotel and EM products, so brands may be crowded out or perceived as a competitor.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle (Sociology)60%
Food & Drink40%
Formats
live streams, long-form interviews, location features, how-to tutorials
Tone
calm, earnest
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
15 to 60 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement3.7%
Likes and comments per view on recent videos
Audience asks abouthow to make miso, natto or koji at homehow to make EM activated solution and where to use itwhat the hotel's stays and dining options are like
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
70%women
30%men
Countries
🇯🇵 Japan90%
🇺🇸 United States3%
Taiwan2%
LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
hotel and resort stays, fermented foods, household EM products
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; several videos feature the operating company's own hotel and EM products, which are owned-brand promotion rather than paid sponsorship.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers fermentation, hotel features and interviews on health and food, with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube35k4.8k5
Instagram–––

Benchmark score: 29 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers17 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform7 / 20

Recent videos

Last three uploads, latest 6 days ago.

暮らしの発酵チャンネルへようこそ 暮らしの発酵ライフスタイルリゾートでは、発酵の力を活用した癒し体験を通して、滞在後の自分や家族、そして周りの人たちの暮らしを健康的でよりよいものにしていく知恵(暮らしの発酵)を学ぶ場、体験できる場を提供しています。 このチャンネルでは、味噌、醤油、納豆、麹といった発酵の知識やアイディアをお届けします。 ナビゲーター 発酵ライフアドバイザーpro. 相良歩実 ---------------------- 心身ともにリフレッシュして、元気になっておかえりいただくこと。 私たちが実現したいおもてなしです。 ◆EMウェルネス 暮らしの発酵 ライフスタイルリゾート (2021年10月1日より に名称変更 旧コスタビスタ 沖縄 ホテル&スパ) https://kurashinohakko.jp/ ▼Instagram https://www.instagram.com/kurashinohakko_lifestyleresort/ ▼公式LINE https://page.line.me/097llcti ----------------------- #発酵 #EM  #沖縄 #ホテル
暮らしの発酵ライフスタイルリゾート's own profile description on YouTube

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About 暮らしの発酵ライフスタイルリゾート

Ayumi Sagara runs the Japanese-language channel @kurashinohakko, tied to the EMウェルネス 暮らしの発酵 lifestyle resort in Okinawa, according to the channel description and the hotel's website. The channel posts long-form videos and live streams about miso, natto, koji, EM activated solution and fermentation-based living, with a few videos featuring the hotel, its stores and partner farms.

The channel has about 34,500 subscribers and median views around 4,800 per video, so the audience is estimated to be mostly Japanese viewers interested in home fermentation, natural living and wellness travel. Demographics are estimates only and should be treated as directional.

Brands seeking a sponsored integration could budget roughly $150 to $250 per video at this view level, using the rate rule of $20 to $35 per 1,000 median views, which compares with typical paid ad CPMs of $10 to $30.

Written from 暮らしの発酵ライフスタイルリゾート's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 暮らしの発酵ライフスタイルリゾート can edit or remove this page at any time.

Questions about 暮らしの発酵ライフスタイルリゾート

How much does Ayumi Sagara charge for a sponsored video?

Based on a median of about 4,800 views and the long-form rate of $20 to $35 per 1,000 median views, a sponsored integration is estimated at $150 to $250 per video. This is an estimate from public data, not a published rate card.

What does Ayumi Sagara post about on YouTube?

Ayumi Sagara posts Japanese-language videos on fermentation at home, including miso, natto, koji and EM activated solution. The channel also features live streams, interviews with wellness practitioners and reports on the Okinawa resort and partner farms.

How do I contact Ayumi Sagara for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for booking options once you unlock the contact.

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