Starbooked

Lexicon Valley

Podcast · booksmartstudios.com · EN
Hosted by Mike Vuolo, Bob Garfield, John McWhorter

Lexicon Valley, hosted by Mike Vuolo, Bob Garfield and John McWhorter, examines language, its power to inform and misinform. The show has 323 episodes with a weekly cadence and a median episode length of about 23 minutes. Estimated downloads are 5,000 to 25,000 per episode (estimated), with a rate of roughly $90 to $630 per episode.

Why brands sponsor Lexicon Valley

Erudite language show with a loyal, highly rated audience

  • Apple Podcasts shows 583 ratings averaging 4.8 out of 5.
  • 323 episodes on a weekly cadence since 2012 build a long archive.
  • Host-read segments fit naturally into discussions of words and their histories.
Best foreducation and language learning productsbook and reading brands
Watch forSubscription-funded show with no sponsor history; ad integration would be new to listeners.

Brand fit report

Content

Topics, IAB taxonomy
Language Learning Resources45%
Books and Literature25%
Humor20%
Society10%
Formats
co-hosted banter, interview, solo monologue
Tone
witty, erudite
Language
English
Production
Clean, edited audio
Typical length
17 to 29 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts shows 583 ratings, a band of 200 to 1,000 ratings; 323 episodes, weekly cadence, Megaphone hosting and a Podcast Index popularity of 9 support the upper part of that band.
Audience asks aboutWhat is the origin of a common phrase or word?How does language shape meaning and persuasion?Which expressions have changed meaning over time?
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
45%women
55%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Booksmart Studios
Categories promoted
None yet
Affiliate links
Yes

The website offers a paid subscription at $5 per month or $50 per year for bonus segments and ad-free episodes, and the feed lists no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles and description cover language, dating and word origins with no explicit flag.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 89 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
Bang for the Buck2026-10-1422 min
The Language of Liars2026-10-0629 min
No More Mr. Nice Guy2026-09-2917 min
Nice Guys Finish Last2026-09-229 min
Happily Ever Arter2026-09-157 min
Grand Am2026-09-0818 min

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

A podcast about language, with hosts Mike Vuolo, Bob Garfield and John McWhorter.
Lexicon Valley's own show description from the podcast feed

Do you make Lexicon Valley? Claim or remove this page.

About Lexicon Valley

Lexicon Valley is a podcast about language, hosted by Mike Vuolo, Bob Garfield and John McWhorter, according to the feed and the Booksmart Studios website. Founded in 2012, the show analyzes words, their origins and their power to inform and misinform, with 323 episodes released weekly and typical episodes of 17 to 29 minutes.

The show is produced by Booksmart Studios and its website describes it as an erudite and irreverent audio show. Apple Podcasts shows 583 ratings with an average of 4.8 out of 5. Listener figures are estimates: roughly 5,000 to 25,000 downloads per episode, skewing toward adults aged 35 and over.

The feed shows no sponsor mentions; funding comes from a paid subscription of $5 per month or $50 per year. Estimated rates are about $90 to $630 per episode for a host-read mid-roll, suited to education and book brands seeking an engaged, literate audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Lexicon Valley can edit or remove this page at any time.

Questions about Lexicon Valley

How much does Lexicon Valley charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at about $90 to $630 per episode. Confirm rates directly with the show.

What is Lexicon Valley about?

Lexicon Valley is a podcast that examines language, including word origins, how language informs and misinforms, and the phrases people use every day. It is hosted by Mike Vuolo, Bob Garfield and John McWhorter.

How do I contact Lexicon Valley about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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