LIFEニスタ

@lifenista · JP · JA

home interior room tours japanese lifestyle home organization

LIFEニスタ (@lifenista), a Japanese lifestyle channel produced by LIFULL HOME'S, makes room tours, interior tips and short quizzes about everyday living. It has about 30 thousand subscribers and a median of roughly 3 thousand views per video. It has not uploaded since 2022, so rates are estimated from historical data only.

Why brands book LIFEニスタ

Family-friendly Japanese interior channel with a steady room-tour audience

Median of about 3,400 views per video across the last 30 uploads
Room-tour episodes peak at over 13,000 views, showing strong interest in interior ideas
Estimated rate of $150 to $250 per video at a $20 to $35 CPM on long-form views

Best forhome organization productsinterior furniture

Watch forNo uploads in over 1,400 days; the channel appears inactive and reach is uncertain.

Brand fit report

Content

Topics, IAB taxonomy

Home & Garden70%

Lifestyle20%

Entertainment10%

Formats: room tour, short-form challenge, ranking explainer
Tone: friendly, tidy
Language: Japanese
On camera: Yes, talking head
Production: Clean, lightly edited
Typical length: 5 minutes

Audience

Commercial intent45/100

Comments asking for links, prices or where to buy

Sentiment70/100

Estimated from titles, descriptions and engagement

Engagement0.6%

Likes and comments per view on recent videos

Audience asks abouthow to organize a small apartmentwhich furniture style suits a small roomhow to choose a rental in a given area

Age

15%18-24

40%25-34

30%35-44

15%45+

Gender

60%women

40%men

Countries

🇯🇵 Japan95%

LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored

None seenno sponsored videos in the last 50

Brands seen: None yet
Categories promoted: real estate, home rental
Affiliate links: No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow

Adultlow

Drugslow

Violencelow

Politicslow

Family friendly
Routine room tours and interior content with no flagged titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

Platform	Followers	Median views	Uploads, 90d
YouTube	30k	3.4k	0
X	–	–	–
Instagram	–	–	–

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers14 / 50

Activity Uploads in the last 90 days0 / 30

Reach Followers on the main platform6 / 20

Recent videos

▶【部屋紹介】空間を活用した”狭小住宅”のお部屋4選 | ルームツアー | ヴィンテージ | 北欧家具 · 13k views

▶【部屋紹介】こだわりのキッチンのあるお部屋4選part3 | キッチン収納 | キッチンカウンター | システムキッチ · 6.5k views

Last three uploads, latest 1450 days ago.

LIFEニスタ（ライフニスタ）は、住宅・不動産情報サイトLIFULL HOME'Sが運営する日々の暮らしを豊かにする”ヒント”を提供するYouTubeメディア。編集長　ホームズくんを中心に、LIFULL HOME'Sは「住まい」を通じてワンランク上の暮らしを実現したいと思う人たちを応援していきます。 ■「LIFEニスタ（ライフニスタ）」SNS Twitter：https://twitter.com/LIFEnista_media Instagram：https://www.instagram.com/lifenista_media/ ■お問い合わせ出演依頼や情報提供はこちらまでお願いします。 LIFEニスタ運営窓口：株式会社TUUUBE　(contact@tuuube.jp) ■Produced by LIFULL HOME'S https://www.homes.co.jp/

LIFEニスタ's own profile description on YouTube

Are you LIFEニスタ? Claim or remove this profile.

About LIFEニスタ

LIFEニスタ (@lifenista) is a Japanese YouTube channel produced by LIFULL HOME'S, a real estate listing service. It publishes room tours, interior and organization tips, and short ranking explainers in Japanese. The channel has about 30 thousand subscribers and 194 videos, with a median of roughly 3,400 views per video.

Viewers are likely adults in Japan interested in apartment living and interior design, with an estimated majority of women. The channel's last upload was over 1,400 days ago, so current reach is uncertain and audience figures are estimates.

The channel suits home organization and furniture brands that want a Japanese audience. At an estimated $20 to $35 CPM, sponsored rates are roughly $150 to $250 per video, compared with the typical $10 to $30 CPM for paid ads.

Written from LIFEニスタ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. LIFEニスタ can edit or remove this page at any time.

Questions about LIFEニスタ

How much does LIFEニスタ charge for a sponsored video?

Based on its median of about 3,400 views and the $20 to $35 per 1,000 views rule for long-form content, an estimated sponsored video costs $150 to $250. Actual rates depend on the creator's current availability, which is uncertain given no recent uploads.

What does LIFEニスタ post about on YouTube?

LIFEニスタ posts Japanese room tours, interior and organization ideas, and short quizzes and ranking explainers. Its most viewed videos cover small-space interiors and vintage or retro furniture styles.

How do I contact LIFEニスタ for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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