Spark Joy Life (@sparkjoy_life) is a Japanese lifestyle creator who posts interior, fashion and home-organization videos. The channel has about 44,600 subscribers and a median of roughly 15,000 views per video, with about 19 uploads a year. Sponsored integrations are estimated at $300 to $1,100 per long-form video.
Japanese interiors and fashion channel with 15,000 median views per video
- About 44,600 subscribers and roughly 3.7 million lifetime views
- Median 15,149 views per video; top video reached 108,777 views
- Long-form videos average about 12 minutes, suited to product demos
Brand fit report
Content
- Formats
- room tour, haul and best-buys video, morning routine vlog, outfit lookbook
- Tone
- calm, personal
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 8 to 16 minutes
Audience
Commercial
- Brands seen
- MeijiCASETiFYFrancebed
- Categories promoted
- dairy and yogurt, phone accessories, bedding and furniture
- Affiliate links
- Yes
Video 'Room makeover' (2026-07-24) carries the description line 'Provided by: Francebed', and 'what's in my bag' (2025-11-28) is marked 'Provided by: CASETiFY'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is interiors, fashion and daily routines; the 'Morning routine' video mentions a panic disorder history in a personal, non-graphic way.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 45k | 15k | 4 |
Benchmark score: 55 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【UNIQLO・GU】たった3着で完成する秋の9コーデ｜30代の高見え着回し術 | シルバーウィーク限定価格も · 17k views
▶人生が変わった朝習慣｜パニック障害を経験した私のモーニングルーティン｜暮らしも身体も整う朝活｜Morning routi · 14k views
▶【UNIQLO・GU購入品】本当に使える一軍服6選｜30代の秋服 | 148㎝ · 25k viewsLast three uploads, latest 28 days ago.
メーカーに8年半勤務。インテリアコーディネーターなどを経て退社。ライフスタイルブランドの「ango.」を運営しています。 spark joy=「ときめくもの」という意味です🫶 観てくださった方の暮らしが、豊かで幸せになるような動画を発信出来ればと思っています♩ ✉️e-mail pianoandlifestyle@gmail.com
About spark joy life
Spark Joy Life is a Japanese YouTube channel run by a creator who describes a background in interior coordination and a lifestyle brand called ango. Per the creator's own website and channel description, they previously worked at a manufacturer for about eight and a half years before moving into interior work. The channel posts room tours, interior tips, fashion lookbooks and best-buy roundups, mostly at about 12 minutes per video, with around four uploads in the last 90 days.
The audience is estimated, not measured, to be mostly Japanese women in their late twenties to forties interested in home interiors, budget fashion and everyday routines. Median views sit near 15,000 per video. Recent sponsored integrations include a bedding brand and a phone case maker, both disclosed in the video descriptions.
At an estimated $20 to $35 per 1,000 median views, a sponsored video would cost roughly $300 to $530, a CPM comparable to paid social ads, which typically run $10 to $30. Brands in home goods, bedding and apparel fashion should consider booking this channel.
Written from spark joy life's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. spark joy life can edit or remove this page at any time.
Questions about spark
How much does Spark Joy Life charge for a sponsored video?
Based on a median of about 15,000 views, a sponsored long-form integration is estimated at $300 to $530 per video, using a rate of $20 to $35 per 1,000 views. Final pricing depends on the creator's terms and the scope of the integration.
What does Spark Joy Life post about on YouTube?
The channel posts Japanese-language content on interiors, home organization, fashion lookbooks, best-buy roundups and daily routines. Room tours and haul videos make up much of the recent upload schedule.
How do I contact Spark Joy Life for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
Similar creators
YouTube and other creators in home interior, ranked by score.
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|---|---|---|---|---|---|
Lampenwelt.de@lampenweltde · DE | lighting and lampshome interior | 1.1k | 397 | $150–250 | 44 |
LIFEニスタ@lifenista · JP | home interiorroom tours | 30k | 3.4k | $150–250 | 20 |
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