Starbooked

L'Usine à Bulle

@lusineabulle · FR · FR

Laurianne, known as L'Usine à Bulle (@lusineabulle), is a French sewing creator based in France who makes sewing tutorials, free pattern roundups and wardrobe-planning videos. Her channel has about 37,100 subscribers and a median of roughly 11,800 views per video, with uploads slowing sharply since 2025. Sponsored integrations are estimated at $150 to $250 per video at her current view levels.

Why brands book L'Usine

Engaged French sewing audience that reads pattern and fabric recommendations closely

  • Median of about 11,800 views and a 90th percentile near 34,400 views per video
  • Engagement rate of 3.3 percent, with a like rate of 3.1 percent on long-form tutorials
  • Already promotes its own pattern shop with a discount code, so affiliate-style offers fit the format
Best forsewing and craft suppliesfabric and notionspattern or home-textile launches
Watch forUploads have slowed to none in the last 365 days, so a booking may not get a timely video.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Fashion20%
Home & Garden10%
Formats
long-form tutorials, project roundups, FAQ videos
Tone
practical, warm
Language
French
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 22 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement3.3%
Likes and comments per view on recent videos
Audience asks aboutwhich free sewing patterns to downloadhow to choose fabric and match it to a patternhow to find time to sew
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
90%women
10%men
Countries
🇫🇷 France60%
🇧🇪 Belgium10%
🇨🇦 Canada10%
🇨🇭 Switzerland5%
LanguagesFrench 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
sewing patterns, fabric
Affiliate links
Yes

Video '10 PATRONS DE COUTURE QUI FLOUTENT LE VENTRE' promotes the creator's own pattern shop with a discount code, a self-promotion rather than a sponsorship.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in titles or descriptions; topics are sewing, fabric and home organization.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube37k12k0
Instagram–––

Benchmark score: 47 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers40 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform7 / 20

Recent videos

Last three uploads, latest 532 days ago.

Salut ! Je m'appelle Laurianne et je suis passionnée de couture ! Je couds toute ma garde-robe depuis l'adolescence. Mon grand plaisir : faire mes patrons moi-même ! Ce jeu de construction me passionne ! L'USINE A BULLE Les patrons http://lusineabulle.com Le blog et les tutos http://lusineabulle.fr Facebook http://www.facebook.com/lusineabulle Instagram : http://www.instagram.com/lusineabulle
L'Usine à Bulle's own profile description on YouTube

Are you L'Usine à Bulle? Claim or remove this profile.

About L'Usine à Bulle

L'Usine à Bulle is the French sewing channel of Laurianne (@lusineabulle), who posts tutorials, free sewing pattern roundups and wardrobe-planning videos. Uploads are typically 8 to 22 minutes long and feature her on camera in a low-production setup. Her website describes her as a sewist who makes her own wardrobe and designs her own patterns, per the website, and she sells patterns through her online shop.

Estimates suggest the audience is mostly French-speaking women aged 25 to 54, with most viewers in France and smaller shares in Belgium and Canada. The channel has about 37,100 subscribers and a median of roughly 11,800 views per video, though the channel has not uploaded in over a year.

At $20 to $35 CPM, her sponsored integrations would run about $150 to $250 per video, compared with the $10 to $30 CPM typical of paid ads. Brands selling sewing supplies, fabric or home-textile products who want a French-speaking, hands-on audience should consider booking her.

Written from L'Usine à Bulle's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. L'Usine à Bulle can edit or remove this page at any time.

Questions about L'Usine

How much does Laurianne charge for a sponsored video?

Based on her median of about 11,800 views and a long-form format, a sponsored integration is estimated at $150 to $250 per video at a CPM of $20 to $35. Her current rate is not published, so confirm terms directly with her.

What does Laurianne post about on YouTube?

L'Usine à Bulle posts French-language sewing tutorials, free pattern roundups, fabric and organization tips, and wardrobe-planning videos. Most videos are 8 to 22 minutes long and feature her on camera.

How do I contact Laurianne for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is not listed as boosted, so you would reach out to her directly after unlocking her contact details.

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