Sally Gauntlett (@madebysally), based in the United Kingdom, makes sewing, knitting and dressmaking videos, including sew-alongs, pattern roundups and wardrobe planning. Her channel has about 28,900 subscribers and a median of roughly 7,100 views per video, with around 50 uploads a year. Sponsored integrations are quoted at about $150 to $250 for Shorts-heavy uploads and $250 to $1,100 for long-form videos.
Engaged UK sewing audience that trusts pattern and fabric recommendations
- Median of about 7,100 views per video across roughly 50 uploads in the last year
- Recent long-form videos reach 9,000 to 18,000 views, with the highest near 18,000
- Existing Readly ad read shows the channel already converts for lifestyle subscription products
Brand fit report
Content
- Formats
- sew-along tutorials, vlogs, pattern roundups, Shorts
- Tone
- friendly, relaxed
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 12 to 35 minutes for long-form
Audience
Commercial
- Brands seen
- Readly
- Categories promoted
- digital magazines and reading subscriptions
- Affiliate links
- Yes
Recent videos such as 'TEN Jacket Sewing Patterns to Make this Fall' carry an 'AD' disclosure for Readly, a reading subscription service.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in recent titles or descriptions; topics are sewing, knitting and wardrobe planning.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 54 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Subscribe and let me show you how 😊🧵🍂 #sewing #beginnerse · 2.1k views
▶Autumn sewing plans video LIVE 🍂 #sewing #sewingpatterns · 2k views
▶Everything I'm planning to sew this Autumn | Fall sewing pla · 12k viewsLast three uploads, latest 1 days ago.
Made by Sally (formerly Secret Life of a Seamstress) Hi I'm Sally lover of all things sewing, knitting and crochet! Subscribe and join me every Sunday at 8am for lots of sewing and crafting goodness, including handmade outfit inspo, High Street hacks, fabric hauls, sew-alongs and more... You can also find me on: Patreon: https://www.patreon.com/madebysally (join the community for bonus content and more sewing chat) Instagram: https://www.instagram.com/madebysallygauntlett Website: https://www.madebysally.com Mailing list: https://www.secretlifeofaseamstress.co.uk/blog-notification-subscripti
About Made By Sally
Made by Sally is a UK sewing channel run by Sally Gauntlett, who posts sew-alongs, pattern roundups, fabric hauls, knitting updates and wardrobe planning videos. Uploads are frequent, with Shorts mixed in with longer tutorials and vlogs. Her audience is estimated to be mostly women in the United Kingdom, aged 25 to 44, who sew or knit as a hobby. Sally's website describes her as running a content creation and teaching business, and her own small textile gift business, Poppy and Primrose. Sponsored videos are priced at $20 to $35 per 1,000 median views for long-form content, or $4 to $8 per 1,000 for Shorts-heavy uploads, which is comparable to or cheaper than paid ad CPMs of $10 to $30. Brands selling fabrics, notions or craft subscriptions should consider booking her.
Her recent sponsorship with Readly suggests she is comfortable with reading and subscription products. Contact details unlock on Starbooked for $0.80.
The channel fits brands that want a focused, low-risk, family-friendly audience in the sewing community.
Written from Made By Sally 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Made By Sally can edit or remove this page at any time.
Questions about Made
How much does Sally Gauntlett charge for a sponsored video?
Sally Gauntlett, known as Made by Sally, is estimated at about $250 to $1,100 per long-form sponsored video, based on a median of about 7,100 views. Shorts-heavy uploads start from about $150 to $250. Rates are estimates derived from view counts.
What does Sally Gauntlett post about on YouTube?
Sally posts sewing and knitting content, including sew-alongs, dressmaking tutorials, pattern roundups, fabric recommendations, wardrobe planning and vlogs. She also posts short clips and occasional reading or lifestyle updates.
How do I contact Sally Gauntlett for a brand deal?
Her contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. Her website also lists a contact address for collaboration enquiries.
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