Made by Jalene (@madebyjalene) is a crochet, knitting and yarn designer based in Bloemfontein, South Africa, making long-form yarn tutorials, pattern reviews and craft interviews. The channel has about 1,950 subscribers and a median of 253 views per video, with around 50 uploads a year. Sponsored integrations are estimated at $150 to $250 per video.
Engaged South African yarn audience for craft and fibre brands
- Median of 253 views per video on a 1,950-subscriber channel, a small but focused craft audience
- About 50 uploads in the last 365 days keeps the channel active and frequently discoverable
- Long-form videos around 60 to 70 minutes give brands room for a detailed integration
Brand fit report
Content
- Formats
- long-form tutorials, pattern review roundups, event coverage series, live community chats
- Tone
- friendly, enthusiastic
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 60 to 70 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- yarn and craft supplies
- Affiliate links
- Yes
Recent videos feature South African yarn brands such as African Expressions and Stucken Yarns from the Cape Town Yarn Festival coverage, and a sponsor thanks section appears in the festival series, but no explicit paid sponsorship disclosure was found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is about crochet, knitting and yarn events with no flagged themes in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 33 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Kom Ons Gesels! | Brei & Hekel Kuier in Afrikaans | Ravelry · 0 views
▶Kaleidoscope MKAL Clue 3 Tip: Line Up Your Yarn Overs! · 183 views
▶Stephen West Kaleidoscope MKAL – Frogging, Fresh Starts & Cl · 954 viewsLast three uploads, latest today.
Welcome to my channel. I am a South African crochet, knitting and yarn spinning enthusiast living in Bloemfontein, Free State Province, South Africa. I am also a crochet and knitting designer. My vision and passion is to highlight South African yarns, indie dyers, designers and makers. I hope that you will enjoy my yarnie journey here in sunny South Africa. You can also follow me on the following social media accounts: https://www.instagram.com/madebyjalene/ Facebook: https://www.facebook.com/madebyjalene Website: https://www.madebyjalene.com
About Made by Jalene
Made by Jalene is a South African crochet and knitting designer based in Bloemfontein who posts long-form yarn content. The channel covers pattern reviews, Ravelry roundups, make-along announcements and interviews with South African yarn dyers and designers, often in a relaxed, conversational style. Most viewers appear to be crafters interested in South African yarns, though this audience profile is an estimate.
The channel's median video earns about 253 views across roughly 368 uploads, with a recent pace of about 50 videos a year. Its sponsored share is low, and affiliate links are used. Estimated sponsored rates are $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical for paid ads.
This creator suits yarn, fibre and craft tool brands looking for an engaged South African niche and direct access to makers.
Written from Made by Jalene's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Made by Jalene can edit or remove this page at any time.
Questions about Made
How much does Made by Jalene charge for a sponsored video?
Estimated rates are $150 to $250 per sponsored video, based on a median of 253 views and a CPM of $20 to $35 per 1,000 views. Final pricing depends on the integration and deliverables discussed directly with the creator.
What does Made by Jalene post about on YouTube?
Made by Jalene posts crochet and knitting tutorials, Ravelry pattern roundups, make-along updates and interviews with South African yarn designers and dyers. The channel focuses on South African yarns and craft makers.
How do I contact Made by Jalene for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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