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Marginal Gains Cycling Podcast, Presented by Silca

Podcast · marginalgainspodcast.cc · US · EN
Hosted by Josh Poertner, Elden Nelson

The Marginal Gains Cycling Podcast, presented by Silca, covers cycling design, manufacturing, marketing, riding and racing with a thoughtful tone. Josh Poertner of Silca co-hosts with Elden Nelson, with 100 episodes released roughly every 14 days at a median length of about 57 minutes. Estimated downloads per episode are 2,000 to 8,000, with a rate of roughly $40 to $200 per episode.

Why brands sponsor Marginal Gains Cycling Podcast, Presented by Silca

Engaged cycling enthusiasts hear thoughtful technical talk on bikes and gear

  • Episodes run about 57 minutes, long enough for a detailed host-read segment.
  • Consistent 4.9 Apple rating across 278 ratings signals a loyal listener base.
  • Guests include industry designers and racers, which suits premium equipment brands.
Best forbicycle components and tirescycling apparelendurance training gear
Watch forAudience size is estimated from ratings; the show is presented by Silca, which may limit sponsorship inventory.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Technology & Computing15%
Business & Finance15%
Formats
co-hosted banter, interview, technical discussion
Tone
thoughtful, technical
Language
English
Production
Clean, edited audio
Typical length
45 to 60 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 278 Apple ratings for a show listed since 2019 points to the 2,000 to 8,000 band, with the in-house Silca publisher, Libsyn hosting, a 100-episode catalog and a sports niche supporting the estimate.
Audience asks aboutwhich bike components and tires perform besthow bike and cycling gear is designed and testedhow to race or prepare for events such as Leadville
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
20%women
80%men
Countries
🇺🇸 United States60%
🇨🇦 Canada8%
🇬🇧 United Kingdom6%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
SILCA
Categories promoted
cycling equipment, bicycle tires, bicycle components
Affiliate links
No

The show is presented by Silca, and its website page for AJA #48 opens with a Silca reference, but no sponsor mentions beyond the presenting brand were found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover bike tech, racing and travel with no flagged content, and the feed marks the show as not explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence26 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 21 days ago, a new one about every 14 days.

The Marginal Gains Podcast, presented by Silca is the show that makes a big deal about the little things, and how those little things...can be a big deal. Josh Poertner of Silca, along with Hottie and Fatty, talk about all aspects of cycling — design, manufacturing, marketing, riding, racing, management and more, all from a thoughtful perspective. It's a podcast for the thinking cyclist.
Marginal Gains Cycling Podcast, Presented by Silca's own show description from the podcast feed

Do you make Marginal Gains Cycling Podcast, Presented by Silca? Claim or remove this page.

About Marginal Gains Cycling Podcast, Presented by Silca

The Marginal Gains Cycling Podcast, presented by Silca, covers cycling design, manufacturing, marketing, riding and racing from a thoughtful, technical perspective. Josh Poertner of Silca co-hosts alongside Elden Nelson, and the show's website describes it as a podcast for the thinking cyclist. The feed and the website confirm 100 episodes released about every 14 days, with a median episode length of roughly 57 minutes.

The show has a 4.9 average rating from 278 ratings on Apple Podcasts, listed there since 2019. Listener estimates are based on these ratings and the feed signals, so the audience is an estimate: roughly 2,000 to 8,000 downloads per episode, with most listeners likely in the 35 and older age range and based in the United States. Sponsors seen are limited to the presenting brand, Silca.

A host-read mid-roll placement is estimated at roughly $40 to $200 per episode, based on the download estimate. The show suits cycling equipment, tire and apparel brands seeking an engaged, technically minded audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Marginal Gains Cycling Podcast, Presented by Silca can edit or remove this page at any time.

Questions about Marginal Gains Cycling Podcast, Presented by Silca

How much does Marginal Gains Cycling Podcast charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at roughly $40 to $200 per episode. Rates are estimates derived from listener signals and are not published by the show.

What is Marginal Gains Cycling Podcast about?

The show covers cycling design, manufacturing, marketing, riding and racing from a thoughtful, technical perspective. Josh Poertner of Silca and Elden Nelson host, with episodes roughly every two weeks.

How do I contact Marginal Gains Cycling Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. The show's website also lists a Silca contact page.

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