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THEMOVE

Podcast · wedu.team/themove · EN
Hosted by Lance Armstrong, George Hincapie, Johan Bruyneel, Spencer Martin

THEMOVE is a cycling podcast from WEDŪ hosted by Lance Armstrong with a rotating cast including George Hincapie, Johan Bruyneel, Spencer Martin and Sir Bradley Wiggins. It covers professional race analysis, transfer news and debate. The show has 100 episodes, releases about every day, and runs around 49 minutes per episode. Estimated downloads are 20,000 to 50,000 per episode, with a rate of $360 to $1,250 per host-read mid-roll.

Why brands sponsor THEMOVE

Cycling's most-rated podcast audience, hosted by Lance Armstrong and pro peers

  • 3,357 Apple Podcasts ratings with a 4.6 average give a strong engaged-fan signal
  • About 100 episodes at near-daily cadence keep ad inventory regular through the season
  • Co-hosts with direct pro racing experience lend credibility to endurance and performance brands
Best forcycling equipment and apparelendurance nutrition and recoverysports and fitness apps
Watch forAudience figures are estimates; the explicit flag and an adult-male skew limit some categories.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Business10%
Formats
co-hosted panel discussion, race preview and recap, expert analysis
Tone
analytical, lively
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 60%: Apple Podcasts shows 3,357 ratings, which maps to 20,000 to 80,000 per episode, narrowed for a 2026 start and a daily cadence on a Libsyn-hosted show with a Podcast Index popularity of 9.
Audience asks aboutWho will win the next major raceWhat is happening with team transfersHow do the Vuelta and Worlds results change the season outlook
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
15%women
85%men
Countries
🇺🇸 United States35%
🇬🇧 United Kingdom15%
🇧🇪 Belgium10%
Netherlands10%
🇪🇸 Spain10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show links to a WEDŪ merchandise store and membership, and no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed carries the explicit flag (explicit=1), and the show's content is sports analysis without flagged themes in the titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

A rotating cast of Lance Armstrong, George Hincapie, Johan Bruyneel, Spencer Martin and Sir Bradley Wiggins break down the biggest races, storylines and moments from across professional cycling. Together, they deliver expert analysis, insider stories and lively debate.
THEMOVE's own show description from the podcast feed

Do you make THEMOVE? Claim or remove this page.

About THEMOVE

THEMOVE is a cycling podcast published by WEDŪ, hosted by Lance Armstrong with a rotating panel that includes George Hincapie, Johan Bruyneel, Spencer Martin and Sir Bradley Wiggins, according to the feed and the WEDŪ website. Each episode covers major races, team news and transfers, with segments on the Vuelta and the World Championships in the most recent episodes.

The show has 100 episodes in its feed, releases about once a day, and runs a median of roughly 49 minutes. Apple Podcasts lists 3,357 ratings with a 4.6 average. Listeners are estimated, not measured, to be mostly adult cycling fans in the United States, the UK and continental Europe.

No sponsors are named in the feed, so the show's rate is based on estimated reach of 20,000 to 50,000 downloads per episode. At $18 to $25 per 1,000 downloads, a host-read mid-roll would cost about $360 to $1,250 per episode, which suits cycling and endurance brands. (Sources: podcast RSS feed, WEDŪ website, Apple Podcasts.)

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. THEMOVE can edit or remove this page at any time.

Questions about THEMOVE

How much does THEMOVE charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 50,000 per episode, a host-read mid-roll is estimated at $360 to $1,250. Final pricing depends on placement and terms agreed with the show.

What is THEMOVE about?

THEMOVE is a cycling podcast from WEDŪ, hosted by Lance Armstrong with George Hincapie, Johan Bruyneel, Spencer Martin and Sir Bradley Wiggins. It covers races, team news and transfers in professional cycling.

How do I contact THEMOVE about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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