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まさとパパのお金の話チャンネル

@masatopapamoney · JP · JA

Masato Papa (@masatopapamoney), a Japan-based creator, makes Japanese-language videos on debt, insurance, NISA, iDeCo and pensions. The channel has about 9,550 subscribers and a median of roughly 1,250 views, with uploads slowing to about two a year. Estimated sponsored integration rate is about $150 to $250 per video.

Why brands book まさとパパのお金の話チャンネル

Japanese personal finance viewers who act on debt and investing advice

  • Median of roughly 1,250 views per video across 51 uploads
  • Top video reached 1.5 million views, showing reach beyond the typical audience
  • Recent debt and insurance videos draw comments, with some reaching 29 likes
Best forfinancial services awarenessbudgeting and savings appseducational finance products
Watch forUpload pace has slowed to two videos in the past year, so campaigns need a flexible timeline.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance85%
Business and Finance15%
Formats
talking-head explainer, animated slides with narration, case-study breakdowns
Tone
informative, cautious
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
8 to 14 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutwhether a specific financial product is worth ithow to handle debt or loans safelyhow NISA and iDeCo compare
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
40%women
60%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
online point rewards, online brokerage and investment accounts, affiliate financial services
Affiliate links
Yes

Video descriptions include affiliate links, for example a referral link for a points site in the NISA and iDeCo video, and the channel is an Amazon Associates participant.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The video 'Choosing voting: the inconvenient truths you're missing' is civic rather than political, and debt-related titles deal with sensitive financial hardship in a neutral way.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube9.6k1.3k0
X–––
Instagram–––

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers16 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 110 days ago.

消費者金融歴13年、司法書士事務所で債務整理のお手伝い1年半の まさとパパ が、借金・保険・NISA・年金など「知らないと損をするお金の話」を解説するチャンネルです。 マネリテDAOのメンバーとして、中学・高校や団体でお金の授業も行っています。 家電量販店歴10年、消費者金融歴13年、司法書士事務所で債務整理のお手伝い1年半。 業界にいたからこそわかるリアルな体験とウラ話をもとに、役立つ情報やお得情報と、知らないことで損をしないための知識『守りの知識』を広めていきます。 ▼公式ポートフォリオ(活動内容・授業の実績) https://mastopapa.com/profile/ 学校・PTA・企業向けのお金の授業・講演のご相談は、このページの相談フォームへ。 ▼マネリテDAO 公式HP https://monelite-dao.com/ マネリテDAOラジオ(stand.fm・毎週木曜を担当) https://stand.fm/channels/63c255bd7655e00c1c6319e1 ▼他のチャンネル・SNS 家電の選び方とお得な話 まさとパパの家電チャンネル https://www.youtube.com/channel/UCcOh15aCCumRNsWHx-6zw7g ギターで弾き語りたい https://www.youtube.com/channel/UCZ4
まさとパパのお金の話チャンネル's own profile description on YouTube

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About まさとパパのお金の話チャンネル

Masato Papa's Money Talk Channel is a Japanese-language YouTube channel by the creator known as Masato Papa (@masatopapamoney). Videos explain debt consolidation, life and medical insurance, NISA and iDeCo investment accounts, pensions and related everyday money topics. Most videos run 8 to 14 minutes and are presented with low-production, explainer-style formatting. The creator's profile on his website describes a background in consumer lending and in a judicial scrivener's office handling debt settlement, and says he also teaches money classes at schools and organizations through the MoneRite DAO community.

The channel has about 9,550 subscribers and a median of roughly 1,250 views per video. Viewers appear to be adults in Japan, mostly in their 25 to 44 range, who are researching financial decisions. These are estimates, not platform-reported figures. Median views support an estimated integration rate of about $150 to $250 per video, which is a per-1,000-view CPM of $20 to $35 and compares with typical paid-ad CPMs of $10 to $30.

The channel suits Japanese-market financial and educational brands. Its audience is looking for practical advice rather than entertainment, so products should fit that tone.

Written from まさとパパのお金の話チャンネル's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. まさとパパのお金の話チャンネル can edit or remove this page at any time.

Questions about まさとパパのお金の話チャンネル

How much does Masato Papa charge for a sponsored video?

Based on a median of roughly 1,250 views, the estimated rate is about $150 to $250 per video. Rates are estimates from public channel data, and actual pricing should be confirmed directly with the creator.

What does Masato Papa post about on YouTube?

The channel covers personal finance in Japanese, including debt consolidation, life insurance, NISA and iDeCo investment accounts, pensions, and everyday money lessons. Videos are mostly 8 to 14 minutes and use a low-production, explainer format.

How do I contact Masato Papa for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.

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