Starbooked

Eri Investing (@eriinvesting), a Canada-based channel run by Makele Financials Ltd., makes financial education and entrepreneurship videos in Tigrinya for the Eritrean diaspora. It has about 49,100 subscribers and a median of roughly 2,100 views per video, with about 50 uploads a year. Sponsored integrations are estimated at $50 to $150 per video.

Why brands book Eri

Reach a tight-knit Tigrinya-speaking audience with a finance-focused, trusted voice

  • Median of about 2,100 views per video across 214 uploads
  • Top video reached 17,851 views on saving and budgeting
  • Roughly 49,100 subscribers, with a Canada-heavy audience
Best forfintech and banking awarenessfinancial literacy productssmall business tools
Watch forMost content is in Tigrinya, so creative must be localized and views per video are modest.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance45%
Business and Entrepreneurship30%
Careers10%
Society15%
Formats
talk show interviews, explainer videos, live streams, seminar promotions
Tone
educational, motivational
Language
TI
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 30 minutes, with occasional short clips

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement4.9%
Likes and comments per view on recent videos
Audience asks abouthow to start saving and investing with limited moneyhow to start or grow a small business in Canadahow to handle taxes and incorporation as a business owner
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
45%women
55%men
Countries
🇨🇦 Canada45%
Eritrea15%
Ethiopia5%
🇺🇸 United States10%
Other25%
LanguagesTigrinya 85%English 15%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
financial education services, stock market courses
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
One video discusses autism and mental health and another covers immigration law for families; neither is a concern for brand safety.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube49k2.1k3

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform10 / 20

Recent videos

Last three uploads, latest 18 days ago.

The #1 Eritrean Channel for Entrepreneurs ኣነቓቓሕቲ ትምህርቲ ውልቃዊ ዕቤት፡ ፋይናንሳዊ ፍልጠት: ቢዝነስን እንካዕ ብደሓን መጻእኩም ናብዛ ናይ ለውጥን ዕቤትን (entrepreneur ) ዝኾነት ገዛና። ዕላማ እዛ channel ለውጥን ንቕሓትን ማሕበረ-ሰብና ኣብ ፋይናንሳውን፡ ወልቃዊ ዕብየት ንምብራኽ እዩ። ገለ ካብቲ ነቕርቦም ኣርእስታት ንቕሓት ገንዘብ፡ ወፍሪ ኣብ እስቶክ ፡ We provide practical financial education and support entrepreneurs through money, leadership, and community content © 2026 Makele Financials Ltd. (operating as Eri Investing) '''''Disclaimer/ መጠንቀቕታ፣'''''' ኩሉ ኣብዛ Channel ዘቕርቦ መደብ ዕላምኡ ንሓበሬታን መምሃርን አንብር ውልቃዊ ፋይናንሳዊ ምኽሪ ኣይኮነን። ቕድሚ ዝኾነ ውሳነ ምውሳድኩም ወይ ገንዘብኩም ምውርኩም ናይ ገዛአ ርአስኻ መጽናዕቲን ከምኡ'ውን
Eri Investing's own profile description on YouTube

Are you Eri Investing? Claim or remove this profile.

About Eri Investing

Eri Investing is a Canadian YouTube channel run by Makele Financials Ltd. It produces personal finance, investing basics, and entrepreneurship content in Tigrinya, with some English titles and captions. Recent uploads include talk show interviews, explainer videos on saving, taxes for business owners, and stock market basics, plus live streams and seminar promotions. Based on the channel's topics and comments, its viewers are likely Tigrinya speakers in Canada and the wider Eritrean diaspora, though this is an estimate and has not been verified.

The channel posts about 50 videos a year, with a median view count near 2,100. Its most-viewed videos reach the 10,000 to 18,000 range, suggesting a core audience with occasional spikes. Its public website data has not been reviewed. Sponsorship is not visible in recent uploads. The channel's own course promotions are the main commercial element.

At an estimated $20 to $35 per 1,000 median views for long-form content, a sponsored video would cost roughly $50 to $75. That is well below typical paid-ad CPMs of $10 to $30. Brands seeking a niche Tigrinya-speaking financial audience in Canada should consider this channel.

Written from Eri Investing's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Eri Investing can edit or remove this page at any time.

Questions about Eri

How much does Eri Investing charge for a sponsored video?

Based on the channel's median of about 2,100 views and the $20 to $35 per 1,000 views rate rule, a sponsored integration is estimated at $50 to $150 per video. The channel has no visible sponsorship history, so rates are a starting estimate, not a quoted price.

What does Eri Investing post about on YouTube?

Eri Investing posts personal finance, saving, investing basics, entrepreneurship, and business tax content, mostly in Tigrinya. Formats include talk show interviews, explainer videos, live streams, and seminar promotions. Uploads run about 50 a year.

How do I contact Eri Investing for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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