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Bruxelles Mobilité - Brussel Mobiliteit

@mobilite-mobiliteit-brussels · FR

Bruxelles Mobilité (@mobilite-mobiliteit-brussels) is the Brussels-Capitale Region's government mobility administration in Belgium. Its YouTube channel posts short explainers on traffic rules, driving tests and road safety in French and Dutch, with about 1,650 subscribers and median views around 1,400. Uploads run about once a month. Rates: $150 to $250 per video.

Why brands book Bruxelles

Official Brussels mobility voice reaching local drivers and cyclists

  • Median of 1,389 views per video across 30 recent uploads
  • Bilingual French and Dutch titles reach both Brussels language communities
  • Driving licence series drew up to 29,420 views on a single video
Best fordriving schools and licence prep servicespublic awareness and road safety campaignsbike and mobility accessories
Watch forGovernment administration with no sponsorship history and irregular recent uploads; brand deals may not be permitted.

Brand fit report

Content

Topics, IAB taxonomy
Automotive45%
Public Transport25%
Education20%
Business and Finance10%
Formats
short explainer clips, public awareness spots, driving test guides
Tone
informative, friendly
Language
French
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
25 to 90 seconds

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement1.0%
Likes and comments per view on recent videos
Audience asks abouthow to pass the Belgian driving licence B examwhat a traffic zone or woonerf means in Brusselshow to stay safe as a cyclist or pedestrian
Age
30%18-24
35%25-34
20%35-44
15%45+
Gender
50%women
50%men
Countries
🇧🇪 Belgium95%
🇫🇷 France3%
Other2%
LanguagesFrench 50%Dutch 50%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Public government safety content; the 'Démystification' series covers road rules and traffic infrastructure with no flagged material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.6k1.4k0

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 149 days ago.

Bruxelles Mobilité est l'administration de la Région de Bruxelles-Capitale en charge de la mobilité. Sur notre chaîne YouTube, vous retrouverez des vidéos relatives à la mobilité à Bruxelles. Campagnes de sensibilisation humoristiques ou chocs, conseils de sécurité routière pour adultes et enfants, astuces et bons plans pour se déplacer à Bruxelles… Abonnez-vous et activez les notifications pour ne pas manquer une seule vidéo ! Nous contacter : 📞 0800 94 001 📧 mobilite@sprb.brussels Notre charte de modération : https://mobilite-mobiliteit.brussels/fr/charte-de-moderation-des-medias-sociaux
Bruxelles Mobilité - Brussel Mobiliteit's own profile description on YouTube

Are you Bruxelles Mobilité - Brussel Mobiliteit? Claim or remove this profile.

About Bruxelles Mobilité - Brussel Mobiliteit

Bruxelles Mobilité is the mobility administration of the Brussels-Capitale Region, and its YouTube channel publishes short explainers on traffic rules, road safety and transport options in both French and Dutch. Content is informational and campaign-driven, with formats including driving test guides, traffic zone explainers and public awareness spots, mostly under 90 seconds. The website confirms the organization's remit over regional transport infrastructure and mobility policy.

The channel has about 1,650 subscribers and a median of 1,389 views per video, with a long tail led by a few driving licence videos. Audience estimates suggest a Belgian, Brussels-based viewership of learner drivers, commuters and cyclists, though these are estimates only. No sponsorship has been detected in recent uploads.

Brands considering this channel should note it is a public body with no paid partnership history. At $150 to $250 per video, the implied CPM is $20 to $35 per 1,000 views, compared with typical paid ad CPMs of $10 to $30, so it is not a low-cost reach play. It suits driving schools, road safety campaigns and mobility product brands targeting Brussels residents, where eligibility for a deal should be confirmed directly.

Written from Bruxelles Mobilité - Brussel Mobiliteit's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Bruxelles Mobilité - Brussel Mobiliteit can edit or remove this page at any time.

Questions about Bruxelles

How much does Bruxelles Mobilité charge for a sponsored video?

Based on a median of 1,389 views, the estimated rate is $150 to $250 per video, using a $20 to $35 CPM range. This is an estimate from public data, not a published rate card. As a government administration, the channel has no sponsorship history, so availability should be confirmed directly.

What does Bruxelles Mobilité post about on YouTube?

The channel posts short explainers about Brussels mobility, including driving licence B exam steps, road safety tips, traffic zone rules and public transport projects. Videos are mostly under 90 seconds and appear in both French and Dutch. Recent uploads cover topics like woonerfs, dead angles for trucks and metro station renovations.

How do I contact Bruxelles Mobilité for a brand deal?

The public contact details are mobilite@sprb.brussels and 0800 94 001. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. Because this is a government body, any collaboration would likely require formal approval.

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