Starbooked

PostAuto / CarPostal / AutoPostale / PostBus

@postauto1906 · CH · DE

PostAuto (@postauto1906), the Swiss public bus operator founded in 1906, publishes short Shorts-driven profiles of its drivers, staff and PubliCar services. The channel has about 2,960 subscribers and 2.0 million total views, with a median of roughly 2,200 views per video. Uploads are sparse, about one per year. Rates are not applicable for sponsored integrations at this time.

Why brands book PostAuto

Swiss public transport brand channel with an engaged local German-speaking audience

  • About 2,960 subscribers and 2.0 million lifetime views on a national transport brand channel.
  • Median of roughly 2,200 views per video, with peaks above 300,000 on app promotion clips.
  • Shorts-heavy catalogue of 30 recent uploads, mostly under 60 seconds.
Best foremployer brandingmobility app launches
Watch forUploads are infrequent, roughly one per year in the last 365 days, so campaign timing needs care.

Brand fit report

Content

Topics, IAB taxonomy
Careers45%
Public Transport35%
Travel20%
Formats
short vertical interview clips, service promotional clips, archive nostalgia clip
Tone
friendly, informative
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow to become a PostAuto driverhow to buy tickets in the appwhat PubliCar on-demand service covers
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
🇨🇭 Switzerland90%
🇩🇪 Germany5%
🇦🇹 Austria5%
LanguagesGerman 85%French 10%Italian 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
SBB
Categories promoted
public transport ticketing
Affiliate links
No

Recent videos promote the Mobile CFF and SBB Mobile apps, which are partner or sister-brand content rather than paid sponsorships; no sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers driver profiles, ticketing and nostalgia about the Posthorn tradition with no flagged material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3k2.2k0

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 115 days ago.

PostAuto Schweiz AG Gegründet: 1906 Die führende Busunternehmung der Schweiz. La plus importante entreprise de transport par car. L’azienda di autobus leader. The leading bus company. Mit über 3000 Mitarbeiterinnen und Mitarbeitern und mehr als 2100 Fahrzeugen befördert PostAuto pro Jahr über 120 Millionen Fahrgäste. Comptant plus de 3000 collaboratrices et collaborateurs et disposant d’un parc de plus de 2100 véhicules, CarPostal transporte plus de 120 millions de voyageurs par année. S Con i suoi piú di 3’000 collaboratori e 2’100 veicoli AutoPostale trasporta ogni anno oltre 120 milio
PostAuto / CarPostal / AutoPostale / PostBus's own profile description on YouTube

Are you PostAuto / CarPostal / AutoPostale / PostBus? Claim or remove this profile.

About PostAuto / CarPostal / AutoPostale / PostBus

PostAuto is the Swiss public bus company behind the @postauto1906 YouTube channel, which posts short vertical videos about its drivers, staff, ticketing apps and the PubliCar on-demand service. The channel holds about 2,960 subscribers and roughly 2.0 million lifetime views across 297 uploads, with a median near 2,200 views per video. Uploads are rare, and the latest activity is a single 2026 clip.

The audience is estimated to be mostly German-speaking Swiss viewers interested in public transport, careers and regional life. Estimates are based on the channel's language mix and content; no direct audience survey is available. Most videos are under a minute and feature real employees.

PostAuto suits employer-branding campaigns, mobility app launches and regional transport partners. Sponsored integration rates are not established because no paid integrations were detected. Rates on this platform would follow the Starbooked formula of $20 to $35 per 1,000 median views for long-form, or $4 to $8 per 1,000 for Shorts-heavy channels, which is comparable to the $10 to $30 CPM typical for paid ads.

Written from PostAuto / CarPostal / AutoPostale / PostBus's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. PostAuto / CarPostal / AutoPostale / PostBus can edit or remove this page at any time.

Questions about PostAuto

How much does PostAuto charge for a sponsored video?

PostAuto has no established sponsored rate because no paid integrations were detected. Starbooked estimates use $4 to $8 per 1,000 median views for Shorts-heavy channels, which points to roughly $10 to $20 per video at the channel's median of about 2,200 views. Confirm terms directly.

What does PostAuto post about on YouTube?

PostAuto posts short vertical videos about its bus drivers, office staff, the Posthorn tradition and app promotions such as SBB Mobile ticketing. Most clips run under a minute and are in German, with some French and Italian versions.

How do I contact PostAuto for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability and booking status.

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