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Mostly Harmless (基本无害), hosted by Mao Dong, is a Chinese-language comedy and society podcast that observes everyday life through a non-neutral lens, covering music masterclasses, outdoor sports, travel guides and life abroad. It has 245 episodes, released weekly, with a median length of about 112 minutes. Estimated downloads are roughly 2,000 to 8,000 per episode, with a rate of about $40 to $200 per episode.

Why brands sponsor 基本无害 Mostly Harmless

Long-form Chinese comedy with a loyal weekly audience in outdoor and travel niches

  • Weekly episodes, 245 released since April 2020, with a consistent format
  • Median episode runs about 112 minutes, giving room for extended host-read placements
  • Apple Podcasts rating of 4.5 from 170 ratings suggests an engaged listener base
Best foroutdoor and sports gear brandstravel and relocation services
Watch forAudience size is estimated from ratings, not verified downloads, and the content is Chinese-language only.

Brand fit report

Content

Topics, IAB taxonomy
Comedy35%
Music20%
Travel20%
Sports15%
Society & Culture10%
Formats
co-hosted banter, interview, narrative, guest segment
Tone
irreverent, conversational
Language
Chinese
Production
Clean, edited audio
Typical length
95 to 130 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 45%: Apple ratings_count of 170 falls in the 50 to 200 band (2,000 to 8,000), with the show older than five years, weekly cadence, 245 episodes and a Podcast Index popularity of 9 supporting that band.
Audience asks abouthow the featured trail, travel or expat experience actually workswhich music and performance techniques the masterclass episodes teachhow to plan a life or trip in a specific city such as Ningbo or Auckland
Age
30%18-24
45%25-34
18%35-44
7%45+
Gender
45%women
55%men
Countries
China70%
New Zealand5%
🇺🇸 United States5%
Other20%
LanguagesChinese 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description lists a business cooperation email (mostlyharmlessfm@gmail.com) but no named sponsors or funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles reference social topics and playful tone with no explicit flag; the feed is marked non-explicit (explicit: 0).

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 83 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

基本无害是一档没有固定主题和形式,用不客观不中立甚至也不坚定的眼光进行人间观察的播客节目。 如果非要总结出特点,我觉得「基本无害」可能是更关注「如何(how)」的节目。 一个创作是如何完成的? 一段时光是如何度过的? 一个观点是如何形成的? 一种感受是如何发生的? 这里的How,不只是「探索流程和方法」,也是探索「事件和原因背后运行的机制(mechanism)」。 希望基本无害不只信息的搬运工和观点的辩论台,它最好还能是方法和原理的探索者。 我逢场作戏,你袖手旁观。不要恐慌,你接下来听到的,大概率 Mostly Harmless. Wb:@午夜骑手毛冬 基本无害人间观察群:jbwhxzs 商务合作请联系:mostlyharmlessfm@gmail.com
基本无害 Mostly Harmless's own show description from the podcast feed

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About 基本无害 Mostly Harmless

Mostly Harmless (基本无害) is a Chinese-language podcast hosted by Mao Dong, according to the feed and Apple Podcasts. The show observes everyday life from a non-neutral angle, mixing comedy, music masterclasses, trail running, travel and life guides for cities such as Ningbo and Auckland. Its feed lists 245 episodes released weekly, with a median length of about 112 minutes.

Apple Podcasts shows a 4.5 average rating from 170 ratings. Based on those signals, listeners are estimated, not verified, to be Chinese-speaking adults aged roughly 18 to 34 in China and abroad, with a smaller share interested in outdoor sport and travel.

No sponsors are named in the feed or the description, which lists only a business cooperation email. Estimated downloads of about 2,000 to 8,000 per episode suggest a rate of roughly $40 to $200 per host-read mid-roll, making it suited to outdoor gear and travel service brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. 基本无害 Mostly Harmless can edit or remove this page at any time.

Questions about 基本无害 Mostly Harmless

How much does Mostly Harmless charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at roughly $40 to $200 per episode. Final pricing depends on the agreed placement and terms with the show.

What is Mostly Harmless about?

Mostly Harmless (基本无害) is a Chinese-language comedy podcast hosted by Mao Dong. It covers music masterclasses, outdoor sports, travel guides and everyday observations, releasing new episodes weekly.

How do I contact Mostly Harmless about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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