Starbooked

MSZU Müller-Schiess-Zentrum-Ulm GmbH & Co. KG (#MSZU)

@mszu-ulm · DE · DE

MSZU Müller-Schiess-Zentrum-Ulm GmbH & Co. KG (@mszu-ulm), a German shooting and hunting retailer based in Ulm, Germany, publishes short German-language product and range videos. The channel has about 3,170 subscribers, a median of roughly 700 views per video, and posts about one video per week. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book MSZU

German firearms retailer reaching hunters and sport shooters with product showcases

  • Median of about 700 views per video across 136 uploads
  • Recent product test 'Pard Phoenix 4k 2.0' reached nearly 59,000 views
  • Uploads 50 videos a year, with 22 in the last 90 days
Best forhunting optics brandsshooting accessoriesfirearm and ammunition retailers
Watch forFirearms content limits brand safety fit; most consumer brands should not book this channel.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests60%
Shopping25%
Technology & Computing15%
Formats
product showcase, product test, event promotion, shop tour
Tone
informative, technical
Language
German
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutwhich scope or optic suits a specific riflehow a product performs in real hunting conditionswhere to buy and current pricing
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
10%women
90%men
Countries
🇩🇪 Germany85%
🇦🇹 Austria8%
🇨🇭 Switzerland7%
LanguagesGerman 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
optics, firearms, hunting ammunition
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Content centers on firearms, hunting and weapon sales (for example 'Glock 19X in Sonderfarbton mit Aimpoint Acro P-2'), which many advertisers exclude.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.2k69922

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers28 / 50
Activity Uploads in the last 90 days22 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest today.

IHR Schiess- und Einkaufserlebnis unter einem Dach Das Müller Schiesszentrum Ulm ist mit offiziellen und verlinkten Videos auf Youtube. Impressum Angaben gemäß § § 55 RStV Für allgemeine Anfragen nutzen Sie bitte: info@mszu.de Verantwortlich für den Inhalt nach § 55 Abs. 2 RStV: Müller Schiesszentrum Ulm GmbH & Co. KG Social Media Albstr. 78 89081 Ulm Tel.: +49 (0) 731 140 20 380 E-Mail: socialmedia@mszu.de
MSZU Müller-Schiess-Zentrum-Ulm GmbH & Co. KG (#MSZU)'s own profile description on YouTube

Are you MSZU Müller-Schiess-Zentrum-Ulm GmbH & Co. KG (#MSZU)? Claim or remove this profile.

About MSZU Müller-Schiess-Zentrum-Ulm GmbH & Co. KG (#MSZU)

MSZU Müller-Schiess-Zentrum-Ulm, operated by Müller Schiesszentrum Ulm GmbH & Co. KG in Ulm, Germany, runs a shooting range, a shop and a German-language YouTube channel (@mszu-ulm). The channel posts short product showcases, optics tests, event promotions and range updates covering rifles, pistols, scopes, thermal devices and hunting ammunition. Most videos run under a minute, with longer product tests and expert interviews mixed in.

The audience is estimated to be mostly German-speaking hunters and sport shooters, skewing male and 35 or older. Viewing figures are modest, with a median near 700 views per video and occasional spikes above 50,000 for optics tests. The channel has no sponsorship disclosures in recent uploads, and its partners appear as manufacturers featured in product videos.

For a brand deal, estimated sponsored integrations are $150 to $250 per video, which works out to about $20 to $35 CPM at median views. That is well above the $10 to $30 CPM typical of paid ads. Best suited to hunting optics and shooting accessory brands that want a German hunting audience.

Written from MSZU Müller-Schiess-Zentrum-Ulm GmbH & Co. KG (#MSZU)'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MSZU Müller-Schiess-Zentrum-Ulm GmbH & Co. KG (#MSZU) can edit or remove this page at any time.

Questions about MSZU

How much does MSZU charge for a sponsored video?

Estimated sponsored integrations for MSZU run $150 to $250 per video, based on a median of about 700 views per video. Rates are USD and the channel has no disclosed sponsorships yet. Final pricing depends on format and length, so confirm terms directly with the channel.

What does MSZU post about on YouTube?

MSZU posts German-language videos about shooting and hunting products, including rifles, pistols, riflescopes, thermal and night-vision devices and ammunition. Most clips are under a minute, with occasional longer product tests, manufacturer factory tours and event announcements from its Ulm shooting range.

How do I contact MSZU for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel lists info@mszu.de for general inquiries, and boosted creators can be booked through Starbooked. Sponsored content in firearms categories should be reviewed against your brand safety policy before booking.

Similar creators

YouTube and other creators in hunting gear, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
hunting opticsthermal scopes2k738$150–25076
active hunting@activehunting · DE
hunting opticsthermal imaging3.9k6.3k$150–25057
waterfowl huntinggoose hunting19k7.7k$150–27054
Expedition Wildpfad@expeditionwildpfad · DE
huntinggerman hunting9.7k6.1k$150–25052
Predator Hunter Outdoors@predatorhunteroutdoors · US
predator huntingthermal optics3.1k1.4k$150–25051
HILLMAN® Innovative Hunting Gear@hillmanhuntinggear · US
hunting gearwaterproof hunting apparel1.6k12k$150–25050