nikki rutherford
Nikki Rutherford (@nikkirutherfordd), a US-based creator, posts thrift hauls, try-ons and lifestyle vlogs. Her channel has about 29,100 subscribers and a median of roughly 4,300 views per video, with around 50 uploads in the past year. Sponsored integrations are quoted at $150 to $250 per Shorts video. A distinctive detail is her Pinterest-inspired fall thrift series.
Thrift-focused fashion creator with consistent try-on hauls and strong long-form views
- Median of about 4,300 views per video across 218 uploads
- Long-form hauls reach 20,000 to 37,000 views, well above her median
- Around 50 uploads in the past 365 days keeps content flowing
Brand fit report
Content
- Formats
- thrift haul vlogs, short-form try-on clips, day in my life vlogs
- Tone
- casual, upbeat
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 15 to 25 minutes for long-form hauls
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- fashion resale, affiliate shopping links
- Affiliate links
- Yes
Video descriptions link to a ShopMy curator page and Amazon finds, but no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions are lifestyle and thrifting content with no flagged themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 29k | 4.3k | 18 |
Benchmark score: 42 / 100
Public rule, same for everyone. How it works.
Recent videos
▶i did not expect it to go like this 😅 · 2.4k views
▶pinterest x thrifting 🤝 · 2.7k views
▶THRIFT WITH ME 🛒ྀི & TRY ON (fall inspired, pinterest, 2010 · 25k viewsLast three uploads, latest 7 days ago.
clothes, life & whatever else 📧hello.nikkiruth@gmail.com socials: linktree: https://linktr.ee/nikkirutherford insta: ryntage shopmy: https://shopmy.us/shop?Curator_id=174597&Section_id=3582852 tiktok: @nikkirutherfordd depop @shopryntage
About nikki rutherford
Nikki Rutherford (@nikkirutherfordd) is a US-based creator who posts thrift hauls, try-on videos, and lifestyle content on YouTube. Her channel has about 29,100 subscribers and roughly 3.3 million lifetime views, with about 50 uploads in the past year. Her most viewed work is long-form Pinterest-inspired thrift trips and closet clean-outs, while her Shorts are quick try-ons and hauls. Per the Starbooked profile data, her median view count is around 4,300 per video.
Her audience is estimated to be mostly women aged 18 to 34 in the United States, drawn to secondhand fashion and styling ideas. Based on her channel's metrics, the audience appears engaged but small in absolute terms. Her Shorts-heavy output makes her more affordable than long-form creators.
Brands in resale, thrift, or affordable apparel may find her a good fit. Sponsored integrations are estimated at $150 to $250 per Shorts video, which works out to about $4 to $8 per 1,000 median views. That compares with typical paid-ad CPMs of $10 to $30.
Written from nikki rutherford's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. nikki rutherford can edit or remove this page at any time.
Questions about nikki
How much does Nikki Rutherford charge for a sponsored video?
Based on her median views, a sponsored integration is estimated at $150 to $250 per video, reflecting her Shorts-heavy output. Rates are estimates from channel metrics and not a published price list. Contact details unlock on Starbooked for $0.80.
What does Nikki Rutherford post about on YouTube?
Nikki Rutherford posts thrift hauls, try-on videos, Pinterest-inspired outfit ideas, and lifestyle vlogs. Her long-form videos include thrift trips and closet clean-outs, while her Shorts are quick hauls and styling clips. Most of her content is about secondhand fashion.
How do I contact Nikki Rutherford for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check her profile for availability and booking options before reaching out.
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