Starbooked

Lana, known as @heyitslaan, is a Dutch creator from the Netherlands who makes thrift, vintage and Vinted fashion videos, including shoplogs, try-ons and outfit diaries. Her channel has about 1,000 subscribers and a median of roughly 760 views per video, with five uploads in the last 90 days. Sponsored integrations are estimated at $150 to $250 per video. Her channel is in Dutch and tied to a fashion email address.

Why brands book Hey

Dutch secondhand fashion creator with engaged thrift and Vinted audience

  • Median of about 760 views per video, with the top recent long-form upload near 1,900 views.
  • Five uploads in the last 90 days keeps fashion content consistently in feeds.
  • Engagement rate of about 2.6 percent, with a like rate of about 2.4 percent, shows active viewers.
Best forsecondhand and resale platform promotionfashion accessories and wardrobe basics
Watch forSmall audience of about 1,000 subscribers; estimated rates are based on median views and need confirming.

Brand fit report

Content

Topics, IAB taxonomy
Fashion70%
Lifestyle (sociology)30%
Formats
thrift with me shoplogs, Vinted unboxings, outfit diaries
Tone
chatty, enthusiastic
Language
Dutch
On camera
Yes, talking head
Production
Phone, natural light
Typical length
15 to 35 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 20 comments
Engagement2.6%
Likes and comments per view on recent videos
Audience asks aboutwhere to find vintage pieces at thrift storeshow to style a single item in several outfitshow to shop secondhand on Vinted
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
80%women
20%men
Countries
Netherlands85%
🇧🇪 Belgium7%
🇩🇪 Germany3%
LanguagesDutch 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions cover thrifting, closet resets and outfits with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1k7635

Benchmark score: 55 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 5 days ago.

Welkom op mijn kanaal! Ik ben Lana en ik heb een passie voor vintage & vinted, een ware vinthusiast ;). Je vindt hier video's die vooral gaan over tweedehands en vintage kleding, bijvoorbeeld shoplogs, Vinted unboxingen en outfit video's. Mocht je nog suggesties hebben, voel je vrij om die achter te laten in de comments of stuur een mail naar lana@fashiondiary.nl.
Hey it's Laan's own profile description on YouTube

Are you Hey it's Laan? Claim or remove this profile.

About Hey it's Laan

Lana, who posts as @heyitslaan, makes Dutch-language videos about thrift shopping, vintage clothing and Vinted finds from the Netherlands. Her content includes thrift with me shoplogs filmed across several secondhand stores, Vinted unboxings, closet resets and outfit diaries. Her channel has about 1,000 subscribers and a median of roughly 760 views per video. Uploads are frequent, and her longer videos are the main format.

The audience is estimated to be mainly Dutch-speaking women in their twenties and thirties who are interested in secondhand fashion and styling. These are estimates from the public channel data, not verified analytics. No sponsorships were found in her recent uploads.

At a rate of $20 to $35 per 1,000 median views on long-form content, a sponsored video would cost an estimated $150 to $250. That is comparable to a paid ad CPM of $10 to $30, so the value depends on the quality of the engagement. Brands in secondhand, resale or sustainable fashion who want a Dutch-speaking audience should consider her.

Written from Hey it's Laan's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hey it's Laan can edit or remove this page at any time.

Questions about Hey

How much does Lana charge for a sponsored video?

The estimated rate for a sponsored integration is $150 to $250 per video, based on $20 to $35 per 1,000 median views on her long-form uploads. The rate is an estimate from public channel data and should be confirmed directly with her.

What does Lana post about on YouTube?

Lana posts Dutch-language videos about thrift shopping, vintage clothing and Vinted unboxings. Her formats include shoplogs filmed in secondhand stores, try-ons, closet resets and outfit diaries.

How do I contact Lana for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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