Starbooked

NIYAT by Tomas (@niyatchannel), a small Russian-language YouTube channel with about 1,470 subscribers and a median of 206 views per video. It publishes interview and portrait content with Kazakh creative figures, mostly short clips, at no fixed pace; the channel had no uploads in the last 90 days. Sponsored integrations are estimated at $150 to $250 per video, and the channel shows no sponsorship history.

Why brands book NIYAT

Russian-speaking creative-industry audience for interview-style brand integrations

  • Median of 206 views per video, with the 2,000-plus-view portrait uploads showing the audience responds to long-form interviews
  • About 1,470 subscribers, a small but focused community
  • No sponsorship history, so the first integration would be a clean placement
Best forbrand awareness in Russian-speaking creative communitieslocal event or venue promotion in Kazakhstan
Watch forViews are low and uploads have stalled, so reach is limited and delivery is uncertain.

Brand fit report

Content

Topics, IAB taxonomy
Humor45%
Arts & Entertainment40%
Society15%
Formats
short-form interview clips, long-form portrait interviews, quote-style short videos
Tone
reflective, conversational
Language
Russian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, with occasional long-form portraits of 20 to 35 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 21 comments
Engagement3.2%
Likes and comments per view on recent videos
Audience asks aboutHow the featured guest got into stand-up or actingWhat creative process looks like in practiceAdvice on handling self-doubt and expectations
Age
35%18-24
40%25-34
15%35-44
10%45+
Gender
50%women
50%men
Countries
Kazakhstan60%
Russia25%
Other15%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles and descriptions are about creative work, interviews and personal reflection, with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.5k2060

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers18 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 926 days ago.

О творчестве в целом и в частном Автор: Тг канал: t.me/utommi Инст: @whytomas По делам: tomassaid@mail.ru
NIYAT by Tomas's own profile description on YouTube

Are you NIYAT by Tomas? Claim or remove this profile.

About NIYAT by Tomas

NIYAT by Tomas (@niyatchannel) is a Russian-language YouTube channel that publishes interviews and portrait-style conversations with creative figures, including stand-up comedians and actors, mostly in Kazakhstan. The channel mixes short clips cut from longer sessions with occasional full portraits, and it has been inactive since early 2024. According to the creator's profile, the channel is run by Tomas, who also hosts the project. The channel has about 1,470 subscribers and a median of 206 views per video.

Its audience is estimated, not measured, and appears to be young adults interested in creative careers and personal development, mainly in Kazakhstan and Russia. The channel shows no sponsorship history. Estimated rates are $150 to $250 per video, which at a median of 206 views works out to a CPM of roughly $730 to $1,200 per 1,000 views, far above the $10 to $30 CPM typical of paid ads, so the channel is priced low but reaches very few people.

Brands seeking a small, creative-minded Russian-speaking audience for a single test integration may find this channel suitable. It is a weaker fit for campaigns that depend on reach or consistent posting.

Written from NIYAT by Tomas's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NIYAT by Tomas can edit or remove this page at any time.

Questions about NIYAT

How much does NIYAT by Tomas charge for a sponsored video?

Based on a median of 206 views and a long-form rate of $20 to $35 per 1,000 views, estimated sponsored integration rates are $150 to $250 per video. Rates are estimates and not published by the creator. Contact details unlock on Starbooked for $0.80.

What does NIYAT by Tomas post about on YouTube?

The channel posts interviews and portrait-style conversations with creative figures, mainly stand-up comedians and actors, many of them from Kazakhstan. Most uploads are short clips, and the channel also includes longer portrait episodes.

How do I contact NIYAT by Tomas for a brand deal?

The channel lists a business email on its profile. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is not currently boosted, so direct outreach is the only route.

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