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Nudge

Podcast · www.nudgepodcast.com · GB · EN
Hosted by Phill Agnew

Nudge, hosted by Phill Agnew, covers behavioural psychology and marketing, breaking down why people act as they do. The show has 313 episodes released weekly, with a median length of about 28 minutes. Estimated downloads are 2,000 to 8,000 per episode, implying a host-read mid-roll rate of about $40 to $200 per episode.

Why brands sponsor Nudge

UK marketing podcast translating behavioural science into practical strategy each week

  • 313 weekly episodes with a steady, established publishing rhythm
  • 176 Apple ratings averaging 4.7 stars signal a loyal listener base
  • Mid-length episodes of about 28 minutes suit considered, attentive listening
Best formarketing software and agency servicesbusiness education and trainingresearch tools for brand strategists
Watch forDownload estimates are inferred from ratings rather than published figures, so verify before committing budget.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Marketing40%
Formats
interview, solo monologue, narrative
Tone
analytical, conversational
Language
English
Production
Clean, edited audio
Typical length
25 to 35 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 176 Apple ratings places the show in the 2,000 to 8,000 band; weekly cadence, 313 episodes and Megaphone hosting are consistent with that, with no download data published.
Audience asks abouthow psychology shapes marketing decisionswhat experiments show about persuasionhow brands use nudges in practice
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
40%women
60%men
Countries
🇬🇧 United Kingdom60%
🇺🇸 United States15%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; funding links are empty and the description names no sponsors.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover marketing, business and psychology topics with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 81 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
Nudge's own show description from the podcast feed

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About Nudge

Nudge is a UK marketing podcast hosted by Phill Agnew, covering the psychology behind marketing decisions and why people behave as they do. According to the show's website and feed, the programme has released 313 episodes on a weekly schedule, with episodes typically running around 28 minutes. Episodes mix interviews and solo analysis, and recent titles range from consumer bias experiments to brand case studies.

Apple Podcasts lists 176 ratings averaging 4.7 stars, which suggests an engaged following. Download figures are not published; based on the ratings signal, the show is estimated at 2,000 to 8,000 downloads per episode, and the audience is estimated to be marketing and business professionals, mostly in the United Kingdom. No sponsors are named in the feed or on the website.

Based on that estimate, a host-read mid-roll would sit at roughly $40 to $200 per episode. Brands selling marketing tools, agency services or business training are the most natural fit for an audience of this kind.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Nudge can edit or remove this page at any time.

Questions about Nudge

How much does Nudge charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at roughly $40 to $200 per episode. Actual pricing depends on the show's own terms and must be confirmed with the host.

What is Nudge about?

Nudge is a UK marketing podcast hosted by Phill Agnew. It examines the psychology behind marketing and everyday decisions, using interviews and analysis of behavioural science.

How do I contact Nudge about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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